In this episode of Brazil (is not) for Beginners, Isaac Matzner sits down with Lucas Lima, partner at LASP Capital and experienced angel investor, to explore the many facets of investing in new entrepreneurs in Brazil. Lucas explains how the early-stage investment process works, from identifying promising opportunities and evaluating potential businesses to understanding founder motivations and deciding when and how to get involved.

The conversation also delves into Lucas’s own experience as an entrepreneur, including the story of his company, Men’s Market. He reflects on the lessons he learned from founding, running, and eventually selling the business, and how those experiences inform the way he supports and mentors the companies he invests in today.

Other topics include:

• Identifying a market opportunities and understanding product market fit as well as capital dynamics

• The challenges and learnings that come with building a startup

• The process of evaluating startups and spotting green and red flags

• Challenges faced by new founders in Brazil

• Building trust and managing relationships between founders and investors

• Advice for new investors and mistakes to avoid

• Understanding the Brazilian startup ecosystem

• And lots more…