Watch on Youtube: https://youtu.be/JMWamVoY-FY

Charlie Malouf welcomes Bo Pennebaker, EVP, Licensee Operations of Ashley Global Retail, for a conversation rooted in shared history, industry experience, and a passion for retail.

In this episode of Stories from the River, Charlie and Bo reflect on their Mississippi roots, long-standing friendship, and the career paths that shaped Bo's journey—from manufacturer's rep to retail owner, and now to executive leadership within Ashley's global network. They discuss the evolution of his role following the sale of his business, including his work with DSG and his current focus on real estate, operations, and supporting Ashley's licensees.

The conversation also explores the launch of the Ashley Luxe Collection, the brand's largest introduction to date, aimed at engaging a younger, design-focused customer. They highlight the importance of storytelling, adaptability in a shifting retail landscape, and the role of culture in driving performance.

Books mentioned: How to Get a Return on Failure by John C. Maxwell - https://www.amazon.com/How-Get-Return-Failure-Smarter-Return/dp/B0GR1JCLVD/

Procrastination Proof by Jon Acuff - https://www.amazon.com/Procrastination-Proof-Never-Stuck-Again/dp/154090380X

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara - https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418573

Podcasts mentioned: The Learning Leader Show with Ryan Hawk - The Only Thing That Separates Great from Everyone Else | Will Guidara - https://www.youtube.com/watch?v=uqIJZlJC6tU

Visit https://www.storiesfromtheriver.com for more episodes.

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