As the automotive retail landscape evolves, dealers are confronting new competitive threats from direct sales, digital retailers, and global automakers. In this episode, Jim Keffer, CEO of Keffer Auto Group, shares how his dealership group is preparing for the future by focusing on long-term strategy, operational flexibility, and sustainable growth.
Keffer discusses why direct-to-consumer sales remain the biggest long-term challenge for franchise dealers, what the industry can learn from Carvana's customer experience, and why used vehicles have become a cornerstone of his group's growth strategy. He also weighs in on the competitive threat posed by Chinese automakers, the state of dealership acquisitions, and why affordability continues to shape consumer demand.
Key discussion points:
- Why direct sales pose the greatest long-term risk to franchise dealerships
- What dealers can learn from Carvana's customer experience
- How used vehicles fit into Keffer Auto Group's long-term strategy
- The growing competitive pressure from Chinese automakers
- Why affordability and an aging vehicle fleet continue to support demand
- How Keffer Auto Group is approaching acquisitions and future expansion
Keffer offers a strategic perspective on how dealers can remain competitive while preparing for the next decade of automotive retail.
Inside Automotive with Jim Fitzpatrick is powered by CBT News, your go-to source for the latest news, trends, and insights in retail automotive. Subscribe for more interviews with top industry leaders, dealership innovators, and experts shaping the future of automotive.
For more content, visit CBTNews.com and follow us on your favorite podcast platform.