What if scaling a real estate empire was less about taking big risks—and more about knowing when to adapt?

 

In this episode, I take a closer look at Brasswater, the Montreal-based firm that has grown from a startup to managing over 12 million square feet of property in just 10 years. We explore their strategic shift from aggressive value-add acquisitions to a more cautious approach focused on stable, cash-flowing assets, and how they’re diversifying beyond Quebec into key Canadian and U.S. markets.

 

I break down their disciplined build-to-suit development strategy, the advantage of having long-term investor partners, and why they’re targeting sectors like industrial and grocery-anchored retail. From geographic diversification to risk management, this is a deep dive into how one company is evolving to thrive in today’s changing market.

 

Tune in to learn how adaptability, strategic partnerships, and smart acquisitions can fuel long-term real estate success.

 

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Tired of spreadsheets and admin headaches in your rental business?

 

If you're a real estate investor looking to simplify operations and grow your portfolio, Kompas is your new best friend. This all-in-one property management and accounting software helps you automate the tedious stuff—like receivables, renewals, and leasing—so you can focus on creating value.

 

Boost your cash flow, improve your NOI, cut down back-office work, and scale with confidence.

 

👉 Visit www.kompaspm.com to sign up and get your time back.

 

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SUPPORT US ON PATREON! 

 

patreon.com/realestateeffect and become a part of our real estate family! You’ll get access to exclusive content, monthly virtual meetings [Ask me anything!], special events, and more!

 

And please subscribe to the show, share it with a friend and send us feedback. Visit www.realestateeffect.ca and follow me on IG @monsaxel

 

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Connect with Axel Monsaingeon:

 

Linkedin - https://www.linkedin.com/in/axel-monsaingeon-42577b28/

Website - https://www.realestateeffect.ca/

Facebook - https://www.facebook.com/realestateeffect/

Instagram - https://www.instagram.com/veryrealestateeffect/

Youtube - https://www.youtube.com/channel/UCc8EYrmO1aVvVIgwT7AfNFw

 

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Do you have any questions about your real estate journey?

 

Whether you're curious about navigating the complexities of development projects, dealing with financial challenges, or anything in between, I’m here to delve into the topics that matter most to you. 

 

I invite you to submit your questions by visiting our website at https://www.realestateeffect.ca/ and clicking on the 'Send Voicemail' widget on the right side.

 

Your inquiries will help shape our upcoming episodes, ensuring we cover the real estate issues you're most interested in.