Inside BS Show

“Your message is memorable when it’s narrow, specific, and triggers curiosity.” — Dave Lorenzo

What You’ll Discover Today:

In this episode of the Inside BS Show, Dave Lorenzo explains how to craft a memorable business message that resonates with your audience, sparks curiosity, and leads to deeper conversations. Whether you're a financial advisor, construction expert, or tech entrepreneur, this episode will help you sharpen your message and stand out.

Key Topics Discussed:

• Why a narrow, focused message works better than a broad one
• The importance of memory hooks and taglines in conversations
• How to respond to the fear of being "too specific"
• A real-world case study of a financial services firm that doubled its revenue
• How strategic alliances amplify your message and impact
• Tips for storytelling in follow-up conversations

Links and Resources:

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

Is your message unforgettable? If not, it’s time to tighten it up. Pick a niche, make it specific, and back it up with a story. That’s the secret to more conversations and better connections. Need help crafting yours? Reach out to Dave today.

"All of those things rippled as a result of the one change that I made." – Dave Lorenzo

What You’ll Discover Today:

In this behind-the-scenes solo episode, Dave Lorenzo shares how one small change can create a ripple effect of transformation — in business and in life. He dives into the power of habit formation, the value of daily content creation, and a new strategy he’s testing this quarter to drive audience growth and client engagement.

Key Topics Discussed:

• Why daily habits matter — and how they evolve into game-changing behavior
• Dave’s personal health transformation and what sparked it
• The surprising business benefits of committing to a daily podcast
• Lessons from The Power of Habit by Charles Duhigg and Atomic Habits by James Clear
• The second quarter innovation: Building a daily LinkedIn video habit
• How LinkedIn content is fueling YouTube videos, newsletters, and deeper thought leadership
• Honest results from Dave’s first five days back on LinkedIn
• Using content to engage with competitors and carve out authority
• The impact of podcasting on sharpening communication and idea development
• How adding podcast episodes to YouTube doubled his audience in a month

Links and Resources:

• 📧 Subscribe via Email: GetInsideBS.com
• 🎧 Listen on Spotify: Inside BS Show on Spotify
• 🍏 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• 📞 Call Us: (305) 692-5531

Call to Action:

If you’ve ever thought about creating content consistently, this is your episode. Hear how Dave built a daily habit and why he’s doubling down with a second-quarter innovation. Join the journey — and maybe start your own!

Are you considering selling your company—or simply looking to boost its value before making an exit?

On this episode of The Inside BS Show, we sit down with David McCombie, founder of McCombie Group, M&A strategist, and author of Selling Your Business with Confidence.

David brings his expert insight into how mid-sized business owners can position themselves for a successful sale. He explains how to attract serious buyers, negotiate favorable terms, and avoid the common pitfalls that reduce valuation. We also dive into why recurring revenue matters and how teaming up with the right advisor can increase your sale price by as much as 25%.

If you're thinking about an exit in the next few years—or just want to be ready when the time comes—this episode offers a clear, strategic approach to getting the most out of your business.

Get David’s Book: Selling Your Business with Confidence 
https://shorturl.at/QT4JU

Connect with David McCombie:  
Email: [email protected]  
Website: https://mccombiegroup.com  

“Frequency of communication builds trust.” - Dave Lorenzo

It sounds simple, but it’s one of the most overlooked elements of a powerful business development strategy.

In today’s episode, Dave Lorenzo shares why regular, consistent communication is the key to building long-term trust in business relationships. Whether you’re a consultant, advisor, or business owner, you’ll walk away from this episode with a deeper understanding of how communication frequency directly impacts your ability to grow and sustain a strong client base.

What You’ll Discover Today:

• Why frequency is the secret weapon in your business development strategy
• How trust is built over time through consistent communication
• The biggest mistake most professionals make when following up with prospects
• Real-life parallels between personal relationships and professional communication
• How to develop a communication cadence that keeps you top-of-mind

Key Topics Discussed:

• The psychology behind frequent touchpoints
• Matching message, medium, and timing
• Avoiding “out of sight, out of mind”
• Turning consistent outreach into a habit
• The compounding power of repetition in sales and business development

Links and Resources:

• Subscribe via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

Ready to upgrade your business development strategy? Start by showing up more often. Stay in front of your audience consistently and build the kind of trust that leads to long-term success. Tune in now and take the first step toward becoming unforgettable.

“The more crap you go through, the better you get at going through crap.” - Dave Lorenzo

What You’ll Discover Today:

In this episode, Dave Lorenzo dives into the power of resilience and explains why adversity is actually an asset for entrepreneurs. He reveals the three powerful reasons why you should welcome challenges and use them to fuel your success.

Key Topics Discussed:

1. Adversity Builds Mental Toughness

• Going through tough times strengthens your mindset.
• Entrepreneurs who have weathered crises become fearless in the face of future challenges.
• Dan Sullivan's insight: “If you’ve got a problem that writing a check can solve, you don’t have a problem.”

2. Adversity Forces Strategic Thinking

• Challenges push you to plan better and build redundancies.
• Dave shares how he prepared his home studio for anything: power backups, dual internet, and more.
• Lessons from COVID: Prepare for the unexpected.

3. Adversity Makes You Appreciate the Good Times

• True gratitude comes from contrast.
• Many successful entrepreneurs have faced failure—like bankruptcy—and bounced back stronger and smarter.
• Planning for every outcome becomes second nature after hardship.

Final Takeaway:

If you’re the one others rely on during a crisis, you’re already ahead. Embrace the crap—because with every challenge, you get tougher, smarter, and closer to unstoppable.

Links and Resources:

• 📧 Subscribe for Daily Episodes: GetInsideBS.com
• 🎧 Listen on Spotify: Inside BS Show on Spotify
• 🎧 Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• 📞 Call Us: (305) 692-5531

Call to Action:

Push through the tough stuff. That’s how you grow. Join Dave again tomorrow at 6 AM for your daily dose of resilience, growth, and entrepreneurial wisdom.

“Your goals don’t really matter. It’s the habits that you do every day that make all the difference in the world.” - Dave Lorenzo

What You’ll Discover Today:

In this episode, Dave Lorenzo explains how a messy garage can become the metaphor for what's holding your business back. He shares the story of how cleaning out his garage—just 10 minutes at a time—led to a breakthrough in achieving his business goals. If you're struggling to reach the next level in your business, the solution might be simpler than you think.

Key Topics Discussed:

• Why small daily habits are more powerful than lofty goals
• The “10-minute rule” and how it leads to massive momentum
• How to build a $5 million business with $5 million habits
• Turning cold outreach into a manageable routine
• Using consistency and repetition to become great at anything
• The real purpose behind doing this podcast every single day
• How to structure your day to build habits that create real business growth

Links and Resources:

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

If this episode inspired you to rethink how you approach your goals, share it with another entrepreneur. We all need that little push—and sometimes it starts with cleaning out your garage.

What You’ll Discover Today:
In this episode of the Inside BS Show, we dig into the age-old debate: Does culture eat strategy for breakfast? Barry Horwitz joins us to explain why both culture and strategy matter—but strategy is your GPS. We also explore how to identify strategic focus, align your capabilities, and deliver uncomfortable truths with integrity.

Key Topics Discussed:

• The interplay between culture and strategy
• Why strategy is about choosing what not to do
• Aligning strategic ambition with organizational capacity
• How Barry collaborates interactively with clients to ensure execution
• The importance of delivering the truth—kindly but clearly
• Why strategy without execution readiness is a recipe for frustration

Links and Resources:

Guest Website:
Barry Horwitz – https://horwitzandco.com/barry-horwitz/
📧 Email: [email protected]
📞 Phone: (617) 320-4484

Subscribe for More Episodes:
🌐 Website: https://getinsidebs.com
🎧 Listen on Spotify: https://open.spotify.com/show/3OizdGnH1reUoyI9xWvD7E
🍏 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/inside-bs-with-dave-lorenzo/id1554085045

Call to Action:
If you’re a CEO, founder, or leader trying to find your business GPS—or wondering whether your strategy is executable—this is a must-listen. Then subscribe and share this episode with someone who needs clarity on the road ahead.

“The goal of every presentation is not to educate — it’s to generate leads. If you're not getting forms back, you’re not doing it right.” -Dave Lorenzo

What You’ll Discover Today:

In this episode of The Inside BS Show, Dave Lorenzo walks you through a high-converting lead generation presentation he delivered in Chicago. If you use speaking engagements, webinars, or any kind of public presentation to attract business, this episode is essential. Dave reveals the structure, strategy, and psychology behind getting 50% of his audience to raise their hand and ask for help — and he breaks it down so you can do the same.

Key Topics Discussed:

• Why every presentation must have ONE clear call to action
• The difference between suspects, prospects, and clients
• How to structure your talk to maximize conversion
• The psychology behind the lead gen form
• The five traits of successful business owners (inspired by Think and Grow Rich)
• How to reverse engineer your talk to drive action
• Real-time results from a 40-person audience (and how Dave got 21 to fill out the form!)
• Why clarity, simplicity, and decisiveness win in sales presentations
• Using pain and urgency to motivate action
• Tips to adapt this strategy for any industry

Links and Resources:

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:

Want to turn your next presentation into a lead-generating machine? Go back and listen to this episode again — and then build your own version of the framework Dave shares. If you need help, bring your questions to Office Hours next week and get live feedback. This strategy can transform your speaking gigs into revenue.

“Writing one post a week on LinkedIn is only good for your ego. It's not getting you clients.” — Dave Lorenzo

What You’ll Discover Today:

Is LinkedIn helping your business—or just feeding your ego? In today’s hard-hitting episode, Dave Lorenzo explains why most professionals are wasting time on LinkedIn and reveals five high-impact activities you should be doing instead.

Key Topics Discussed:

• 🎯 Why LinkedIn content rarely translates into business development
• 🧠 The real value of LinkedIn: research, not posting
• 📞 Why you should spend more time talking to your clients
• 🎤 How speaking engagements can generate warm leads
• 💰 Why advertising on LinkedIn works (and posting doesn’t)
• 🤝 How to create strategic alliances with other professionals
• ✉️ The power of direct mail follow-up in a digital world
• 🧭 Why time is your most valuable asset—and how to use it wisely

 Links and Resources

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action

If you're serious about growing your business, stop doom scrolling and start doing things that actually bring in clients. Use LinkedIn smartly—but don’t let it suck away your time. Tune in every day at 6 AM for more Inside BS business advice.

"Revenue is easy to talk about. But navigating the valley of death in business growth requires strategy, persistence, and the right mindset." - Dave Lorenzo

What You’ll Discover Today:

• The key revenue threshold that separates small businesses from scalable enterprises.
• Why revenue is a more straightforward metric than profitability in early growth stages.
• The concept of the "Valley of Death" and how to navigate it successfully.
• Actionable strategies to transition from a $1 million to $5 million business into a more scalable model.

Key Topics Discussed:

1. Revenue Thresholds for Scaling
   • Understanding why $1 million to $5 million is a critical stage for businesses.
   • The challenges businesses face when crossing these thresholds.
2. The Valley of Death Explained
   • What it means for businesses looking to scale.
   • The financial and operational risks that come with this stage.
3. Common Pitfalls and How to Avoid Them
   • The mistakes that hinder growth and profitability.
   • How to properly allocate resources and manage risk.
4. Strategies for Scaling Successfully
   • The importance of strong leadership and decision-making.
   • Investing in systems and processes for long-term growth.
   • How to attract and retain the right team for expansion.

Links and Resources:

• Subscribe Via Email: GetInsideBS.com
• Listen on Spotify: Inside BS Show on Spotify
• Listen on Apple Podcasts: Inside BS Show on Apple Podcasts
• Call Us: (305) 692-5531

Call to Action:
If you're looking to break through the Valley of Death and scale your business successfully, reach out to us. Let's strategize on how to get your company to the next level!