In this episode of the Saturday Side Hustle, Dave Lorenzo discusses the importance of focusing on getting in front of potential buyers rather than wasting time on social media platforms like LinkedIn. He emphasizes that the key is to find people who have the three qualifying qualities necessary for becoming a buyer: money, decision-making ability, and a problem that can be solved. Instead of spending time on social media, 

Lorenzo suggests doing research to find out where your best clients go, what associations they belong to, and what information they consume. This information can then be used to strategize and figure out how to get in front of more people who are similar to your best clients. The next step is to actually have conversations with buyers and present yourself as a solution to their problems and aspirations. 

Finally, Lorenzo advises creating an experience that will attract and delight potential clients. 

The call to action is to spend time talking to your best clients and potential buyers instead of wasting time on social media or networking with referral sources.

In this episode of the Inside BS Show,  explore the second step in the six-step Relationship Operating System: competence. They share different ways to demonstrate competence, such as sharing case studies, making introductions to clients, active listening and response, teaching and storytelling, and creating and maintaining a personal brand. They emphasize the importance of pairing competence with integrity to establish authority, believability, and credibility. They encourage listeners to share the show with others to help it grow and add value to their businesses.

On this episode of the Inside BS Show, learn how to demonstrate integrity in building and maintaining relationships. They emphasize the importance of having an external orientation and giving three times as much as you expect to receive. They also discuss the significance of following through on commitments, being transparent and admitting mistakes, sticking to your beliefs, defending those who are not present, and abandoning the need to be right about small things. They highlight the impact of these behaviors on building trust and deepening relationships.

On this episode of the Inside BS Show, hosts discuss a five-step process for getting someone to work with you even when it may not be top of mind for them. The process involves understanding the person's goals, why those goals are important to them personally, what has held them back from achieving those goals, how achieving those goals will benefit them personally, and finally, asking if they want help. This process is not about manipulation or influence, but rather about offering something that will genuinely be beneficial to the other person. The key to making this process work is having a genuine passion and conviction for helping the other person.

On this episode of the Inside BS Show, hosts discuss the importance of leverage in business growth. They highlight three areas where leverage can be employed: lead generation, sales and conversion, and deepening client relationships. They provide examples and strategies for each area, emphasizing the need to focus on more ways to do more in less time. They also stress the importance of creating a community environment and offering gateway products or services to deepen client relationships. The episode concludes with a discussion of the Exit Success Lab, a program that helps business owners employ leverage and develop a real business.

On today's show, hosts sit down with special guest, Gina Nelson, a seasoned HR expert. Together, they delve deep into the intricacies of Human Resources, emphasizing its foundational role in establishing successful companies.

Topics Discussed Include:

1. Introduction of Gina Nelson: A comprehensive overview of Gina Nelson, delving into her expertise in HR.
   
2. Gina's Journey to HR: How she ventured into the world of HR and the challenges and successes she encountered along the way.

3. Attracting, Onboarding, and Retaining Top Talent: The emphasis on the necessity for companies to not just attract, but also onboard and retain the best talent in the industry.

4. The Value of Perseverance and Leadership: Gina's personal testament to the impact of perseverance and the importance of robust leadership in the HR field.

5. Essential HR Infrastructure for Small Businesses: The critical role that a well-structured HR system plays, especially for small to medium-sized businesses.

6. Missed Opportunities in HR: A look into the areas often overlooked in HR, from inadequate training to the non-adherence of regulatory norms.

7. Navigating the Return-to-Work Process: Addressing the challenges and possibilities of reintegrating employees post-pandemic, emphasizing the role of clear communication and flexibility.

8. Performance Appraisals as Development Tools: The transformative role of performance evaluations in nurturing employee growth and potential.

9. Foundational HR Practices: Highlighting vital HR functions and practices, including crafting clear job descriptions, efficient onboarding, meticulous performance management, and retention strategies.

10. When to Hire a Dedicated HR Professional: Recognizing the pivotal moments when a company should invest in a dedicated HR individual, based on business size and its complexities.

11. Fractional vs. Full-Time HR Professionals: Exploring the pros and cons of hiring a fractional HR professional over a full-time individual, considering the business's specific needs and scale.

The insights and expertise shared by Gina serve as a vital guide for businesses to understand, refine, and harness the potential of their HR practices, ensuring consistent growth and success in the industry.

Chapters:
00:00 Human Resources Increases Business Value
01:07 Gina Shares Her Background
03:50 The Work Event That Changed Everything
08:20 What Makes Gina a Great HR Pro?
10:08 HR Needs for Small Businesses
11:50 What is the Low-Hanging fruit in HR?
16:11 How to Identify HR Issues in your Business
19:09 Recruiting Best Practices
23:17 Return To Office: What Should You Do?
34:16 Performance Appraisals as a Development Tool
38:22 Foundational HR Needs for Every Business
40:36 How Do You Handle HR Issues as a CEO?
42:00 When Should a Company Bring in an HR Leader?
45:00 Inhouse vs. Fractional HR Teams - Advantages

About Inside BS Show 

The Inside BS Show provides business leaders with inside business secrets to help them make a great living and live a great life.
Since its inception in 2020, the show has been a valuable resource for CEOs and business leaders seeking the personal and professional knowledge they need to take their businesses to the next level while making the journey more rewarding. 

In this Sunday Special episode of The Inside BS Show, the hosts discuss their week in business. They reflect on the progress they made in terms of strategy and ideas, even though they didn't accomplish all of their to-do list tasks. They also mention meeting with a new salesperson who will be joining their team and share their excitement about the potential partnership. They discuss their plans for recording more live content and testing their message locally before scaling it. They end the conversation by mentioning their upcoming episode with a guest who will share HR knowledge.

The Saturday Side Hustle is a weekly show Dave Lorenzo does to share business strategy guidance with the audience. Many times he posts live audio recordings of a session he facilitates or a keynote address he delivers. 

Today we share a talk Dave delivered to a group called The Executive Guild in Skokie, IL. The group finished eating dinner and moved on to dessert while Dave was speaking. This means you'll hear a little background noise, but is shouldn't distract from the valuable content on the show. 

On today's show, Dave Lorenzo discusses leadership influence and how it can attract the right people into a business to achieve its goals. 

He shares a story about a difficult introduction he once had as a speaker and then goes on to explain the importance of aligning business goals with key objectives such as attracting more customers, increasing customer lifetime value, increasing the value of the company, and planning for exit or succession. 

He also discusses the four types of revenue streams in a business and emphasizes the value of relationship revenue. Lorenzo introduces a model for influencing others, which includes focusing on the outcome, demonstrating competence, showing empathy, sharing a vision, building a community, and developing professional intimacy. 

Dave concludes by sharing a personal story about a life-changing event that taught him the importance of relationships and the need to prioritize them in business.

Have you ever had a client who didn't follow your advice?
Are you frustrated by people who ask for help and then don't do what's good for them?
Isn't it crazy when someone pays you lots of money and then ignores all of your recommendations?

If you answered "yes" to any of those questions, You must listen to this episode of The Inside BS Show.

On today's show, discuss how to get people to do what's good for them. They share a story about a client who initially resisted their recommendations but later realized the value of their marketing efforts. They emphasize the importance of understanding the audience and speaking their language, whether it's through rational arguments or appealing to emotions. They also highlight the three reasons people make decisions in business: to make money, save money, or reduce risk. Ultimately, they suggest focusing on the emotional element and supporting it with logical reasoning to motivate people to take action.

Show Notes & Summary:

In this candid episode, delve deep into the challenges that come with increased public visibility. From unsolicited requests to the misconceptions of constant availability, they discuss the importance of setting boundaries, focusing on business goals, and saying "no" when necessary. Through relatable analogies and shared experiences, they highlight the significance of respecting time and the essentiality of clarity in purpose. The episode serves as a reminder to prioritize personal and professional commitments over unsolicited demands.

Key Points:

1. An Unsolicited Request: Dave Lorenzo opens up about a recent unsolicited email he received. This email was from someone who didn't have a prior relationship with Dave but was requesting him to organize a meeting with industry leaders. He emphasizes the unrealistic and bold nature of such demands, given there's no prior connection or reason for his involvement.

2. The Weight of Expectations: Dave elaborates on the pressure and expectations that come with public speaking and broadcasting on platforms like YouTube. Many feel like they know him personally because of his public presence. This often leads to unsolicited interactions where strangers expect Dave to invest his time to help them without offering anything in return.

3. Misconceptions: There's a general misunderstanding around professionals who speak or present in public forums. The assumption is they're always available for one-on-one advice or "brain-picking" sessions, without considering the demands on their time or their professional boundaries.

4. Ignoring Unsolicited Demands: Both hosts seem to agree that the best way to handle such unsolicited emails or requests is to ignore them. They touch upon the unfair nature of these asks and how they can be disruptive to their schedules and personal lives.

5. Value of Time: Dave compares protecting our physical possessions and our time. He likens someone asking for his time without justification to a thief entering his house and stealing. He urges listeners to understand that time is a more valuable asset than physical possessions.

6. Saying "No": The importance of saying "no" more often. In a professional setting, every "yes" can potentially detract from the main goals and business targets. They also discuss the challenges of navigating refusals within smaller communities or networks where everyone knows each other.

7. Providing Value: Dave acknowledges that there are platforms and events where he's more accessible for questions and professional interaction, such as his monthly breakfast meetings. However, outside those avenues, he's focusing on building his business.

8. Clarity of Purpose: Dave shares his current professional objective: launching the 'Exit Success Lab' and achieving a specific revenue target by a defined date. He believes that achieving these ambitious goals requires eliminating distractions and being laser-focused.

9. A Personal Reflection: Dave ends the discussion with a more personal tone, emphasizing how he intends to listen to this episode multiple times as a reminder to himself. He stresses the importance of setting boundaries and prioritizing personal life.

10. Conclusion: Thanking listeners for tuning in, with a humorous nod to the fact that the episode was a candid and raw discussion, and may not be the one to share widely.