In this insightful episode of the Startup CEO Show, host Mark McLeod sits down with Marie Chevrier Schwartz, former founder and CEO of Sampler, to discuss the challenging journey of entrepreneurship and the importance of community in the startup ecosystem. Marie openly shares her experience of Sampler's bankruptcy, offering valuable lessons on losing product-market fit and the need for founders to separate their identity from their business. She emphasizes the importance of being prepared for market shifts and understanding the type of company you're building. The conversation takes an inspiring turn as Marie discusses her transition to leading Tech2, Canada's largest tech community, where she now focuses on supporting and connecting entrepreneurs across the country. Listeners will gain a unique perspective on failure, resilience, and the power of authenticity in the startup world. Whether you're a seasoned entrepreneur or just starting out, this episode offers crucial insights into navigating the ups and downs of building a company and the vital role of community support. Tune in to hear Marie's candid reflections and learn how to approach entrepreneurship with a healthier mindset.

Marie Chevrier Schwartz

02:29 From Montreal to Entrepreneurship

06:31 When Ventures Fail: Sampler's Story

15:34 Rebirth of a Business Idea

17:55 Bouncing Back from Bankruptcy

02:29 From Montreal to Entrepreneurship

06:31 When Ventures Fail: Sampler's Story

15:34 Rebirth of a Business Idea

17:55 Bouncing Back from Bankruptcy

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Since 1999, I have sat at the right-hand side of the leaders of high growth technology companies as either a CFO, VC or deal maker. I served as CFO for software companies including Shopify (NYSE: SHOP) and Freshbooks. As a CFO I experienced outright failures, wildly profitable exits, and everything in between.

I was a General Partner in Real Ventures, Canada's largest and most active seed stage fund. My investments there include the fund's largest cash on cash and highest IRR returns to date. Most recently, I founded SurePath Capital Partners the leading investment bank for SMB SaaS companies where we did hundreds of millions in financing and exit transactions.

Connect on LinkedIn: https://www.linkedin.com/in/themarkmacleod/

Contact Mark: https://markmacleod.me/

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