Billion Dollar Sellers

Inside: Content Is No Longer King... But This Is

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Date: April 16th, 2026

Summary: Kevin King shares a special Marketing Misfits crossover edition covering AI search and Answer Engine Optimization (AEO), why 90% of websites are invisible to AI, schema markup strategies, the AIDA copywriting formula, email segmentation tactics, a Liquid Death case study, and practical tips for optimizing content for AI answer engines.

Key Points Discussed
  • Kasim Aslam's research on how AI answer engines choose their sources
  • Why schema markup is the new backlink and only 12.4% of websites use it correctly
  • The Dark Psychology of Gen Z Buyers with Sarah Levinger
  • Google's quiet restriction of AI training sources from hundreds to just 10
  • The AIDA copywriting formula and how most marketers get it wrong
  • Email segmentation: behavioral vs. demographic targeting
  • CheckThat.ai as a baseline AEO measurement tool
  • Liquid Death case study: testing the brand before the product
  • 7 ways AI search differs from traditional Google search
  • FAQ schema optimization for Answer Engine Optimization
  • The cigar band origin story and Collective Minds Society trip
    • Links Mentioned
    • E-Com Mastery AI Nashville Replays
    • Marketing Misfits Newsletter
    • The Dark Psychology of Gen Z Buyers (YouTube)
    • The Rise of AI Answer Engines with Kasim Aslam (YouTube)
    • The New AI-SEO Playbook in 2026 with Tracy Graziani (YouTube)
    • Dragon Fish - Email Marketing & AEO Help
    • CheckThat.ai - AI Brand Perception Tool
    • Collective Minds Society Cigar & Whisky Trip (Feb 2027)
    • Marketing Misfits Podcast
    • Link to written version of the newsletter: [Insert link here]
      • Trivia Question Answer

      Only 12.4% of websites use schema markup correctly, and those sites earn 2.8 times more AI citations than those without it.

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        Billion Dollar SellersBy Kevin King