Longevity is not just a healthcare issue. It is a workforce issue. It is a competitiveness issue. It is an everything issue.
In this episode of Inside CVC, we sit down with Katharina Janus, founder of Fourth Quarter Life and a longtime healthcare leader across managed care, hospitals, academia, and consulting. She shares the personal moment that changed her work forever. Navigating her father’s Alzheimer’s care showed her how opaque and unfair the system feels, even when you know the system inside and out.
We dig into why aging is the next defining mega trend for markets and society, and why the “care at home is cheaper” argument often ignores the real cost. The unpaid caregiver. Usually a woman. Usually sacrificing income and retirement.
Katharina explains what is breaking first. Staffing shortages. Fragmented care. Incentives that turn care into transactions. And she makes a clear prediction. By 2030, systems start to buckle under the math.
We also explore what corporate leaders and investors tend to miss. The productivity drain of the sandwich generation. The loss of experienced talent. And the social risk of fear and desperation spreading through a population that sees what aging looks like up close.
Her answer is relationship based care. A return to the human motivations that make integrated care work when incentive schemes fail. For CVCs and corporate boards, the takeaway is direct. Stop funding isolated point solutions. Connect the dots. Build portfolios that integrate tech with human care, and treat eldercare support as a strategic advantage, not a nice-to-have.
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