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Ever wish your edits moved fast? We sat down with Jay Peterson of Evoto to unpack how AI can make portrait workflows radically quicker without removing the realism that clients recognize and trust. Peterson explains Evoto’s slider-first, standalone desktop editor and how its proprietary algorithms target the work that slows pros down—frequency separation, dodging and burning, glasses glare, and flyaway hair—while keeping processing local for privacy and consistency.

We also discuss Evoto’s short-lived AI headshot generator function. Peterson shares what happened, why the positioning landed poorly with working photographers, and the decision to kill it. The takeaway is bigger than one feature—if you serve pros, you build for pros, and your messaging must respect the craft. Authenticity isn’t a buzzword here; it’s the backbone of trust, referrals, and long-term client relationships. That means edits that look like people, not plastic, and tools that make deadlines easier without erasing intent.

From there, we dive into the issues everyone’s arguing about: training data, school photo privacy, and the anxiety that “AI will replace me.” Peterson details Evoto’s no-touch stance—local processing, no cloud file access, and opt-in, paid datasets—plus why plain-English communication beats policy-speak when parents and clients ask tough questions.

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