Inside Fashion Marketing by Zalando Marketing Services

This week Andreas is speaking with Bethany Ripley, Digital Marketing Manager at adidas Golf. Wondering how adidas gained 7K new customers in 2022 with ZMS? Wonder no more! This past July, together with ZMS, adidas Golf sent 3 influencers to the 150th anniversary of the Open Golf Championship in Scotland. The campaign created around this event aimed to expand the typical audience for golf-wear to Gen Z. Trust adidas to give something classic a fresh edge!

This week Andreas is speaking with Sarah Jin, Team Lead Insights Consulting at ZMS Insights, about how to use the Cyber Week period to improve your brand performance and win new customers. Cyber Week makes up a quarter of purchases and new customer acquisitions on Zalando in Q4, generating huge uplifts and also longer-term brand impact. Find out how you can attract and retain new customers during Cyber Week this year using data and insights, and stick around until the end to hear Sarah’s top takeaways for brands!

Welcome back to part two of our two-part episode with Crocs. This week Andreas speaks with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! This was a zPlus campaign, meaning that zPlus customers who’ve signed up for early access and premium shipping were able to shop the collection before anyone else. It was also our first-ever exclusive for Crocs on Zalando! Tune in to hear all about it.

Missed part one? Listen in here to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.

In part one of our two-part episode with Crocs, Andreas is chatting with Davide Spinelli, eTail Digital Marketing Manager EMEA, and Priscilla Tran, Key Account Executive from the brand about Crocs’ recent exclusive zPlus campaign with Zalando - The Classic Crush! Listen in to hear all about Crocs’ brand history and their partnership with Zalando and how they go about reaching various target audiences.

Hold tight for part two, where Davide and Priscilla will be talking in greater detail about The Classic Crush campaign and giving you some great tips about how to achieve similar successes on Zalando!

This week Andreas is chatting with Christian Weiss, Digital Marketing Director North Europe at Levi Strauss & Co, about Levi’s approach to branding and its recent 501 Icons campaign on Zalando. Levi’s has a long and extremely influential history in the denim category and is an industry leader when it comes to creating a strong brand and iconic pieces. Listen in to hear how the brand continues to win new customers with classic styles.

Want to read about some other impactful Levi’s campaigns? Here’s one from last year which saw Levi’s sales increase by 111%.

This week, Andreas is chatting with two members of our Tech team in order to give you a more personal understanding of who we are and how we work.

The running category is a strategic and competitive one on Zalando, and ASICS have been demonstrating their prowess in this category for quite some time. Joining Adreas this week to speak about ASICS’ hyper local approach to marketing in the running category is Sharon Nanhoe, Channel Marketing Manager Running at ASICS, and Manuel Meyer, Zalando Account Director at ASICS.

Curious to read more about ASICS’ excellent Paris Marathon campaign? Read all about here.

Sustainability is an increasingly important topic for customers, who are keen to shop responsibly across categories - including of course, beauty! That’s why this week Andreas is chatting with Niki Kauffmann-Schilling, Director Innovation & Sustainability at Rituals, to speak about Rituals’ recent Earth Week campaign and the brand’s excellent sustainability practices.

Curious to know more about Zalando’s sustainability strategy? Have a read here.

With more and more brands embracing inclusive sizing, this week Andreas is chatting with Maria Bjerregaard, International Omnichannel Manager, and Henrik Matthiesen, Brand Director at Vero Moda’s parent company Bestseller about the brand’s Homepage Takeover on Zalando celebrating their inclusive denim assortment.

If you’re curious about values-driven marketing, inclusive sizing, and optimal customer engagement, then look (or should we say listen) no further!

This week on the podcast, we’ve invited GAP to speak to us about their incredible 2021 Pride campaign. For Pride 2021, GAP released a series of short video stories, showcasing LGBTQI+ activists who have fought for and changed our present. Hear from Kristine Pizzelanti, VP Marketing Store Experience & Licensing, and Jonathan Grail, Director Digital Marketing & CRM about how the brand worked with the activists to create collections inspired by their unique styles and personalities.

Curious about how the campaign looked? You can check out the campaign stories here. Want to know more about what Diversity & Inclusion looks like at Zalando? Have a look at our do.BETTER Diversity & Inclusion report here.