In this episode of The Future of Consumer Marketing, our host Roman Kirsch interviews Thordt Clausen, Director of Global Marketing at Fissler, a 180-year-old premium cookware brand generating €750 million in revenue. From their headquarters in rural Germany, Fissler has achieved remarkable success in Asian markets, with Korea accounting for nearly 50% of their global business. The conversation reveals how a traditional European brand maintains premium positioning while adapting to rapid digitalization, particularly in markets where e-commerce dominates consumer behavior.

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