The oncology pharmaceutical landscape is exploding – both in revenue and competition. Integrated, customer-centric brand strategies provide an opportunity to stand out from the competition by delivering more customer value. Our host, Jennifer Curtis, a leader in our European Marketing Practice, speaks with leaders in ZS’ oncology, marketing and market access practices to identify the key success factors in delivering a customer-centric global brand strategy.

Hosted by: Jennifer Curtis

Produced by: Matilda Males and Rohan Giblin

Featuring: Malik Kaman, Kurt Kessler, Smita Sealey

Over the last decade the combination of high unmet patient need and revenue potential has resulted in companies of all sizes moving into the Oncology space. Now competition is fierce and the pathway to success has many obstacles. There are more and more “me-too”, less clinically differentiated assets competing the same space with high prices. So, what is a pharma company to do when talking about the data is just not enough to win? In this podcast three ZS experts share insights on how to compete in this landscape.

Hosted by: Jennifer Curtis

Produced by: Matilda Males

Featuring: Pranav Srivastava, Bill Coyle, Falko Graf-Meisner