In this episode of Beyond the Brand, host Heath Incorporated sits down with Image360 franchisee Charles Payne, who has spent more than 13 years building and growing his business in the Kansas City market.

Coming from a background in printing and imaging, Charles shares why he chose to franchise instead of going independent—and how Image360’s culture, support system, and franchisee network helped him shorten the learning curve and scale with confidence. From wearing every hat in the early days to investing in technology, building a trusted local reputation, and evolving into a more strategic owner, Charles gives a transparent look at what long-term franchise ownership really entails.

They discuss the realities of hands-on ownership, the value of peer-to-peer support, tackling complex custom projects, recurring business through relationships, and what kind of entrepreneur truly thrives in the Image360 system. If you’re exploring franchise ownership and want a real-world, unfiltered franchisee perspective, this episode delivers practical insight and honest advice.

Listen on Apple and Spotify!🎧

Spotify:

https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28

Apple:

https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966