Inside Influence

1 billion, that’s the number of deaths due to tobacco that will have happened this century.

8 billion, that’s the amount of money that used to be invested in the tobacco that now, isn’t

Bronwyn King is the person responsible for that last number, and as an oncologist, she’s spent her career trying to stop the effects of the first number.

But it was only when she sat down with her financial planner to look over her family’s money, did she realise that she and millions of other Australians were unknowingly funding the very thing that was killing them through the investment of their super fund.

But instead of getting angry, really angry, stomping her feet and yelling at the front door of the tobacco industry, (which is something I feel I might do) and instead of throwing her hands up and putting this injustice in the ‘stuff it – way too hard’ bucket she did something way smarter.

She got forensic about her own ability to influence. She went to the power brokers of the tobacco industry – the people that invest in them, and compelled them to change.

And if that isn’t the ultimate example of owning your own influence, I don’t know what is. 

In the next 30 minutes you’ll hear us talk about what happens when a cause finds you. We look at some of the tools she used to get a seat at the table with some seriously powerful people. We talk about using compelling language, finding the right buttons to push, how to make simple requests and how sometimes you need to go against the ‘activist norms’ to make change happen.

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The Australian bottled water industry is worth a whopping 600 million dollars a year. Now that's a lot when you think about the fact that we can access water for free every day from the taps in our homes.

Here's another fact that's possibly more heartbreaking than it is interesting. The number of people who don't have access to clean water is close to three times that, it's 900 million people. Now if you're anything like me you hear that number and you just want to throw your hands up in the air, too hard, way too big.

However at the age of 19 my next guest came across those same two numbers and he made a different choice. He created a thriving company, a company which to date has donated nearly six million dollars in profits to get safe water sanitation food and maternal health programs to people in need.

So what does it really take to turn a moment of passion you know the moment of that's just not good enough into a global movement. Not only a movement but a profitable company with the infrastructure and strength to actually tackle some of the world's largest social issues. 

Welcome to my interview with Thank You's founder Daniel Flynn.

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One trek through the rainforest, one life changing decision and one three week incredible fight for survival. It all sounds like the plot of a Hollywood movie right? Actually now it is, but before this story became a big screen blockbuster, one man lived through it and that man is my next guest, Yossi Ghinsberg. Stories connect us emotionally. They turn us into the heroes of our own journeys. And if you're looking to increase your own influence we are literally hardwired to engage with stories more so than any other form of communication. So what does it take to tell epic stories and not only that, what does it take to tell them in such a way that your audience is literally transported through time and space? 

In this episode I find out from Yossi what gives a story soul. We talk about how to prepare to be truly present on stage and we look at what it takes to let your own story go, and allow others to interpret it in their own way.

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Happy New Year everyone. Welcome to 2018.

Now with this episode we decided to do something a little bit different and we decided just to keep it really simple.

Firstly because it's Christmas and we wanted a break. Secondly because, if your attention span is anything like mine during this time of year, simple is just good. 

So for this one I wanted to share, and actually actually start a conversation with you, about New Year's resolutions. Now I know that that's a contentious topic. Some people love them some people hate them, but for me I find it a really useful way every year to just focus my thinking right down into what I want to do differently this year. 

So I'll share a few of mine and these are based totally on what I've learnt from the people I've interviewed for this podcast so far. And I wanna hear a little bit more about yours as well. And I want to invite you to publicly share what your influence resolutions are going to be for this year and how you're planning on executing them via my social accounts:

Insta @Jules.Masters

LinkedIn: Julie Masters

Twitter: @Jules_Masters

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How does your biology impact your intuition? How can understanding of neuroscience help you be a better leader? And what can a brain scan tell us about depression?

Sylvia Damiano is a self described part Gloria from Modern Family and part neuroscientist. And if you think that that would make for an awe inspiring combination. It does. She has spent her career immersed in getting to grips with how our brains actually work. More recently she's taken this deep understanding and applied it to the modern world of leadership and influence. What that's resulted in is a new view of leadership, where instead of command and control, leaders instead need to master attractorship which she described as developing the skills and awareness to invite, rather than demand, cooperation. 

Silvia is giving our listeners exclusive discounts to her online training courses (15% off for 15 days) by using the code: 15juliemasters, just head to www.aboutmybrain.com/create-the-leader-in-you

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John Hall is the creator of one of the world's most influential influence agencies and yes that is a bit of a mouthful. The name of that agency? Influence and Co. Check them out online, they have been ranked the number one company dominating content marketing in the world. What these guys don't know about getting cut through in magazines and online isn't worth knowing. In the last few years alone they have provided content has been featured in thousands of the world's largest publications all on behalf of different corporations and individuals looking to stand out in their marketplace. John Hall himself is regularly featured in Forbes, he's created a best selling book which is now out, called 'Top of Mind' and he's graced the stage of some of the largest conferences in the world. He has been described as one of the most powerful people in media that you've never met in inc. magazine. In this episode I managed to grab John on the run  to talk about a number of different things to do with content and influence. A few of those include:

Charisma vs.  credibility. What's most important?

What makes a piece of content compelling? 

How do you put yourself in a position of visibility to grow your business or brand?

And why failure really isn't that different to success. 

So for now sit back and enjoy my conversation with John Hall.

Visit my website to hear more about the work I do, www.juliemasters.com or follow me on insta @julesmasters 

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How do you go from an idea to influence to income. Often we only hear about the two polarities. We hear about people who got a great idea, who put a lot of time and effort into building their influence with very little results. And then there's the multi-millionaires who are living in a New York loft apartment who, just last week, were living in their parents basement but then they discovered this Killer system and now they are uber successful. So what does it take to actually build a business as an influencer?

My next guest is Dorie Clark, author of the groundbreaking book 'Stand Out' where she first came to my attention. It was named the number one leadership book of 2015 by Inc magazine and named one of the top 10 business books of the year by Forbes, and is a Washington Post bestseller. She's also recently just published a new book which is what brought us to talk this time. 

It's called 'Entrepreneurial You' and I would urge you to go out and get it. In this episode we discuss how to find your breakthrough idea. We discuss the keys to building a following when starting from scratch. Why most success stories you see on Facebook aren't true and why fear plus 10 percent is the magic number when it comes to turning it expertise into income.

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Tell me what you're paying attention to. And I will tell you who you are. That's a quote from this episode's guest Alison Hill. Alison started her career as a professional psychologist or head mechanic. She likes to call it where she spent many years tweaking the minds of top performers as an in demand coach with some of the world's largest companies including BHB McDonald's. The names go on. I actually met Alison for the first time a number of years ago very briefly and she stood out to me as a woman of impeccable energy. I can't think of a better description than that, she just has this sense about her as a woman who very much owns her own space. So when I got off the plane about six months ago in Melbourne and I saw this giant light box with her, having launched her own book "stand out - a real world guide to get clear find purpose and become the boss of busy" I knew we had to get her on the show. So as you know in this podcast we take a behind the scenes look into influence and I want to talk to Alison about how we influence ourselves. I'm a big believer that your ability to influence is 100 percent correlated to what or who you let in i.e. what you allow to influence you where you put your attention or time. The stories you tell yourself the distractions you allow to take over. So we talk about getting forensic about that about how you manage create and defend your own boundaries. 

Secondly we talk about freaking out checking out and burning out or words which unfortunately we're generally all too familiar with either in ourselves or in the people we love. How do you notice. How do you turn that ship around. How do you get back on track so you can live a standout life. Thirdly we talk about choosing to stand out and how it will always ultimately cost you your old identity. And how you get around that how you get around the resistance associated with that Allison has her own amazing journey. Standing out or choosing to stand out as a speaker as an author and step out from behind the brand and it all started with a post it note that said "do the work be seen" that she stuck to her desk. And if nothing else I hope that as a result of listening to this episode you leave with some tools to do the same. 

Buy the book: http://www.alisonhill.com.au/stand-out-1

Find out more about me and the work I do at juliemasters.com or follow me on instagram at jules.masters

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For anyone looking to be an authority in their industry I can promise you that being able to stay five steps ahead of the others in your space is one of the keys. 

How exactly do you track trends? Where do you look? How do you take something on the fringe of what's going on, and make it relevant to the people that you're interested in influencing? How do you use that to drive the next big game changing conversation in your industry?

And what if what if the answer to all of that was to firstly stop looking where everybody else is looking?

Henry Mason is the master of determining trends over fads, this London based think tank has been across the innovations that are transforming today for many years - he decodes for us how to get ahead of what's next.

Find out more about me and the work I do at juliemasters.com or follow me on instagram at jules.masters

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I want you to imagine that for the first 30 years of your life you couldn't read. Then fast forward 10 years and imagine finding yourself at the world investment forum having been invited to facilitate 462 people. One hundred ninety three countries countless languages. And your role is to make sure that they are all heard. It's all recorded and that an agreement is found. That's the role and the history of our next guest Alan Parker. 

When we first put this podcast together he was one of the very first people I decided that I had to have on the show. In the hour we spent together we talked about introverts versus extroverts, we talked about conflict and getting people out of pre-programmed adversarial responses, we talked about having an intention rather than answers. We talked about consensus and what it takes to produce more than everybody wants, as opposed to what everybody wants and how that differs with a large number of stakeholders to a small number of stakeholders. He is just some kind of Sensei in this world and I hope you take something pivotal from this because I guarantee you there's more than one lesson in here to be learned about influence and dealing with group like conversations.

Find out more about me and the work I do at juliemasters.com or follow me on instagram at jules.masters

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