Episode Highlights:

1. Italic's pivot from an exclusive membership model to a public one reflects a keen eye on consumer desire for brand connection. A smart move to drive volume!

2. Factories once behind the scenes are now front and center with Italic—empowering manufacturers can reshape ecommerce.

3. Ecommerce On Tap dives deep into Italic's strategy—fewer products, higher quality. A lesson in focus and scaling back to hit the mark.

4. Italic's Series B funding speaks to their growth and vision. Investing in tech that bridges US-China transactions is pioneering for direct manufacturer ties.

5. Italic's dilemma: To be a brand powerhouse or a tech innovator? Nathan and Aaron's insights on potential exits are eye-opening. What's next for Italic?