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We bring on Kurt, the “people’s mayor” of Otrobanda, to unpack how Kaya Kaya uses art, music, and street design to fund the neighborhood while protecting its soul. Tourists are guests, locals are the authors, and authenticity is the business model.

• building Kaya Kaya as a community-first festival
• treating visitors as guests with clear neighborhood etiquette
• keeping prices and experiences local rather than luxury
• recycling and upcycling across staging, signage and materials
• reinvesting festival earnings into the barrio
• designing walkability, food courts and murals that tell place-based stories
• scaling carefully to avoid gentrification and displacement
• lessons learned from past editions and right-sizing growth
• using social media without losing authenticity
• plans for longer, multi-day formats and wider partnerships

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