Michael Fulwiler specializes in helping therapists and mental health organizations enhance their marketing strategies. We'll discuss the importance of understanding your target audience, the common mistakes therapists make in their marketing, and actionable tips for creating effective, clear messaging. Michael shares his journey from a student intern to the Chief Marketing Officer at the Gottman Institute, emphasizing the value of niche marketing and ethical promotion. 

 

00:49 Michael's Journey into Therapist Marketing

01:52 Working with the Gottman Institute

03:58 Challenges in Therapist Marketing

04:57 Effective Marketing Strategies for Therapists

05:51 Common Mistakes in Therapist Marketing

08:42 Mindset Shifts for Therapists in Marketing

11:18 Ethical and Authentic Marketing

13:38 Optimizing Therapist Websites

16:28 Crafting a Clear Marketing Message

18:47 Defining a Somatic Approach

19:47 Holistic vs. Research-Based Therapy

20:58 Couples Therapy Marketing Strategies

23:34 Importance of Clear Messaging

26:03 Exercises for Effective Marketing

31:18 Local SEO and Google Business Profile

33:09 Final Thoughts on Therapist Marketing

 

Michael's Resources

Website: https://michaelfulwiler.com/

Therapy Marketer Newsletter: https://www.therapymarketer.co/ 

 

 

IG: https://www.instagram.com/brittani_procknow