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Marketing is a funny thing. Corporations will try to anticipate the needs of consumers and pivot accordingly. Often, advertising campaigns are reflective of our times and an insight into culture.
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In our column that takes you inside the world of media we examine whether breakfast TV viewers would ever watch two female presenters | A set-back for local news | Are you a psychopath if you like Tweety Bird?
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Following 20 years at the top spot Ray Hadley has been knocked off as 2GB listeners are converting over to FM. Executives at Disney Plus have admitted to raising prices to make more money. Ted Lasso star Jason Sudeikis has spoken out following the backlash the show received following the launch of season 3.
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Inside Media Episode 21 gives an exclusive first look into the changes coming for Channel 7 in 2025.
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In our video that takes you inside the world of media, we look at whether a Julia Roberts ad cost Kamala Harris the U.S. election. Another executive is gone from Channel 9 as this story takes a new twist. Netflix removes a major interactive feature. And Osher Gunsberg shares his thoughts about The Golden Bachelor and how he feels about not being involved.
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In our column that takes you inside the media world, we reveal the huge event King Charles and Queen Camilla are missing despite having a free day on their highly-anticipated royal tour down under.
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In our column that takes you inside the world of media, we reveal Dr Phil's bizarre US election twist, why ABC needs to apologise to the staff of 7NEWS Spotlight and the truth behind rumours of Eddie McGuire moving to Channel 7 for a late-night talk show
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As the US election nears its end (and possibly the beginning of legal challenges), celebrities are coming out in droves to support their preferred candidate. In this special edition of INSIDE MEDIA we take a look at the good and bad endorsements – but will they change anyone’s vote?
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From the publisher's feed
Rob McKnight presents his no holds barred look at the media landscape with exclusives and interviews that get the industry talking.