In this episode of Inside Media Relations, Jack Murray and Johnny Bentwood explore how AI is changing the way people discover information — and what that means for public relations.

As audiences increasingly turn to AI tools for answers, the conversation examines why earned media is becoming more important than ever and how communications professionals can adapt to a rapidly changing landscape.

Drawing on research, data and practical examples, the episode looks at AI visibility, the future of search, and the steps PR teams can take today to remain relevant, discoverable and influential.

At the centre of the discussion is a simple question: if your audience is getting answers from AI, how do you make sure your organisation is part of the answer?

It's a practical look at one of the biggest shifts facing communications professionals today.

In this episode of Inside Media Relations, Jack Murray explores what it actually takes to be a spokesperson in today's media environment.

Moving beyond soundbites and prepared lines, the conversation focuses on the reality of the role — representing an organisation under scrutiny, responding in real time, and making judgement calls when the stakes are high. Jack is joined by Graeme McQueen, Head of Media Relations at daa, to discuss spokesperson pressure and crisis communications; Dylan Kerrigan, Senior Research Executive at MediaHQ, to explore changing media trends; and Rob Carr, Product Lead at MediaHQ, to explain email deliverability and how PR teams get stories into journalists' inboxes. Drawing on real-world experience, the episode examines how spokespersons prepare, how they handle pressure, and what separates those who perform well from those who struggle when it matters.

At the centre of the discussion is a deeper question: what does good look like when you are the voice of an organisation? How do you balance clarity, control and authenticity, and how do you make the right call when there's no time to pause? It's a practical look at the role behind the microphone — and what it takes to speak with confidence, credibility and impact.

In this episode of Inside Media Relations, Jack Murray sits down with two experienced PR professionals to explore what truly makes a story land — whether it's proactively pitched, strategically released, offered as an exclusive or amplified across channels. Moving beyond the mechanics of email outreach, the conversation examines why some stories gain real traction while others fade without impact. Together they debate the balance between narrative strength, timing, data, relationships, and judgment, and share real examples of stories that travelled — and those that didn't. This episode focuses on the craft behind media impact, unpacking what actually determines whether a story cuts through in today's crowded media environment.

In this episode of Inside Media Relations, Jack Murray speaks with two experienced PR professionals about the often underestimated role of timing in determining whether a story gains traction or gets lost. Moving beyond the idea that a strong narrative alone guarantees coverage, the conversation explores how news cycles actually function — from daily editorial rhythms to political shifts, breaking news, seasonal patterns, and internal newsroom pressures. Through real examples of stories released at exactly the right moment — and others derailed by poor timing — the guests unpack how to read the media environment, when to hold back, when to move fast, and how to judge whether the window is open or already closing. It's a practical discussion about the invisible forces that shape coverage and why even the strongest story can fail if the timing is wrong.