Inside Outside Innovation

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Tom Rideout, formerly with AAA, is now with Blue Rocket, which specializes in digital product design and development. Tom is also speaking at the Back End of Innovation conference happening this week in Orlando, Florida. We invited him on the show to share about something we haven’t addressed much: coordinating and engaging with boards of executives. Tom shared an exciting example of how to get them involved, and he also dived into how he was able to boast a 4:1 ROI ratio with four products during his time at AAA. Reach out to him on LinkedIn or at bluerocket.us. For information regarding your data privacy, visit acast.com/privacy

Santhi Ramesh works for Hershey's as a global lead with Snacks, Refreshments, and Futures. She's also speaking at the Back End of Innovation conference. Santhi and Brian talked about what it takes to launch a product in an emerging market and how to accommodate for all the cultural differences that come with operating in a different country.

Connect with Santhi on LinkedIn and with us at insideoutside.io. For information regarding your data privacy, visit acast.com/privacy

In this episode about venture capital we're reaching back to hear from previous guests Christina Bechold with Samsung NEXT Ventures and Ann Winblad with Winblad Hummer Venture Partners.

Between them they cover: how to find a good founder, how corporate venture capitalists can work with startups, and what it means now that "customers are buyers." Find out more insideoutside.io and reach out to Christina and Ann on LinkedIn. For information regarding your data privacy, visit acast.com/privacy

Janette Edelstein is the director of external innovation at Johnson & Johnson. She and Brian talked about how to include startups without suffocating them, how to do this in a large corporation, and how mid-sized organizations can jumpstart innovation. Janette is the first in a series of four guests who are all speaking at the Back End of Innovation Summit in Orlando, Florida, October 22nd-25th. You can find more information about the summit here: https://marketing.knect365.com/bei/ and reach out to Janette through her email: [email protected]

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Greg Satell is the author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age.” Greg talked with our host, Josh Berry about his book and what his goal was in writing it. He also broke down common constructs about innovation including portfolio management and finding the right process for the problem. Greg provided a great list of resources for mid-level companies who want to get more involved in research but aren't sure where to start, including: Holland's Manufacturing Initiative, Materials Genome Initiative, Joint Center for Energy Storage Research, and the Fuse Program at GE. Reach out to Greg at Digitaltonto.com For information regarding your data privacy, visit acast.com/privacy

Ken Skistimas, director of User Experience at GE Digital., joined Brian Ardinger to talk about the "the power of sketches." With previous experience at Salesforce and a family background in illustration, Ken has been in and around design all his life. He shared how his small team works on a wide gamut of project sizes and types of problems. Ken emphasized the value in leaving things a little raw when suggesting new products and how it allows customers to interact more honestly with the prototypes. You can find out more at GE.com/digital or reach out to Ken on LinkedIn.

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Brian Ardinger, co-founder of Inside Outside Innovation and Econic, sat down with Jyoti Shukla, senior director of user experience at Nordstrom.

She talked about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption. Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences and emphasized the importance of diversity when considering and developing profiles of customer personas. The best way to reach Jyoti is through LinkedIn.

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Slava Rubin is a co-founder of Indiegogo, the crowdfunding website that helps entrepreneurs and startups validate products and bring them to market. Slava shared with Brian how corporations, such as GE and Whirlpool, are using the platform as well to validate their product research with massive success. He also gave an excellent example of how sites like Indiegogo allow product developers to adjust to market demands almost immediately. You can reach Slava directly at [email protected].

For another perspective on democratization of retail and dispersal of capital, check out last week's episode (number 68) to hear from Lindsay Angelo, a strategy consultant formerly with Lululemon. For information regarding your data privacy, visit acast.com/privacy

Lindsay Angelo is a former Strategist with Lululemon but is now pursuing a new venture as a strategy consultant. She talked with Josh about trends in the retail space especially around the idea of a self-actualization economy and how democratization of retail influences the way that people invest and the way products are developed. She also touched on what brands she sees doing things right and what the innovation scene looks like in Vancouver. Reach out to her at www.Lindsay-angelo.com. For information regarding your data privacy, visit acast.com/privacy