Inside Outside

Janette Edelstein is the director of external innovation at Johnson & Johnson. She and Brian talked about how to include startups without suffocating them, how to do this in a large corporation, and how mid-sized organizations can jumpstart innovation. Janette is the first in a series of four guests who are all speaking at the Back End of Innovation Summit in Orlando, Florida, October 22nd-25th. You can find more information about the summit here: https://marketing.knect365.com/bei/ and reach out to Janette through her email: [email protected]

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Greg Satell is the author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age.” Greg talked with our host, Josh Berry about his book and what his goal was in writing it. He also broke down common constructs about innovation including portfolio management and finding the right process for the problem. Greg provided a great list of resources for mid-level companies who want to get more involved in research but aren't sure where to start, including: Holland's Manufacturing Initiative, Materials Genome Initiative, Joint Center for Energy Storage Research, and the Fuse Program at GE. Reach out to Greg at Digitaltonto.com For information regarding your data privacy, visit acast.com/privacy

Ken Skistimas, director of User Experience at GE Digital., joined Brian Ardinger to talk about the "the power of sketches." With previous experience at Salesforce and a family background in illustration, Ken has been in and around design all his life. He shared how his small team works on a wide gamut of project sizes and types of problems. Ken emphasized the value in leaving things a little raw when suggesting new products and how it allows customers to interact more honestly with the prototypes. You can find out more at GE.com/digital or reach out to Ken on LinkedIn.

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Brian Ardinger, co-founder of Inside Outside Innovation and Econic, sat down with Jyoti Shukla, senior director of user experience at Nordstrom.

She talked about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption. Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences and emphasized the importance of diversity when considering and developing profiles of customer personas. The best way to reach Jyoti is through LinkedIn.

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Slava Rubin is a co-founder of Indiegogo, the crowdfunding website that helps entrepreneurs and startups validate products and bring them to market. Slava shared with Brian how corporations, such as GE and Whirlpool, are using the platform as well to validate their product research with massive success. He also gave an excellent example of how sites like Indiegogo allow product developers to adjust to market demands almost immediately. You can reach Slava directly at [email protected].

For another perspective on democratization of retail and dispersal of capital, check out last week's episode (number 68) to hear from Lindsay Angelo, a strategy consultant formerly with Lululemon. For information regarding your data privacy, visit acast.com/privacy

Lindsay Angelo is a former Strategist with Lululemon but is now pursuing a new venture as a strategy consultant. She talked with Josh about trends in the retail space especially around the idea of a self-actualization economy and how democratization of retail influences the way that people invest and the way products are developed. She also touched on what brands she sees doing things right and what the innovation scene looks like in Vancouver. Reach out to her at www.Lindsay-angelo.com. For information regarding your data privacy, visit acast.com/privacy

Dan Toma is a co-author of the book "The Corporate Startup" along with Tendayi Viki and Esther Gons. He got his start as an entrepreneur working in and around startups and then in accelerators. The book came out of one of his first corporate innovation jobs with Deutsche Telekom, which is the third largest carrier in the world. Dan and Josh talked about some of the trouble spots for corporate innovation teams, how to measure results for optimization and innovation differently, and some examples of what those different innovation accounting measures look like. Find his book on Amazon and find Dan on LinkedIn. For information regarding your data privacy, visit acast.com/privacy

David Robertson, author of Brick by Brick and formerly at Wharton, just recently accepted a new position at MIT’s Sloan school. He also hosts a podcast of his own called Innovation Navigation that’s available on Sirius XM channel 111. David and Josh sat down to talk about what third wave innovation really is and examples from GoPro to Lego about the possibilities for success and failure that go along with incremental innovation

Go to Innonavi.com to find about workshops and "Brick by Brick.'

You can find his podcast on itunes and live on Sirius XM channel 111 Tuesday 9-10 EST and replayed throughout the week.

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Today’s episode features special guest, Jason Calacanis, longtime angel investor and author of the book "Angel." He and Brian talked about why he wrote this particular book, why startups are the future of wealth accumulation, and how senior executives in a corporation can harness the power of angel investing for the sake of their personal portfolio and the benefit of their company. Jason’s handle on social media is @Jason, and you can find his book on Amazon. For information regarding your data privacy, visit acast.com/privacy

Today’s episode features special guest, Jason Calacanis, longtime angel investor and author of the book "Angel." He and Brian talked about why he wrote this particular book, what it takes to be an angel investor, and how senior executives in a corporation can harness the power of angel investing for the sake of their personal portfolio and the benefit of their company. Jason’s handle on social media is @Jason, and you can find his book on Amazon. For information regarding your data privacy, visit acast.com/privacy