Mobile messaging is a powerful tool for political campaigns as it allows for direct communication with voters. However, it can be challenging to deliver content effectively. While ethical use, foreing interference and AI pose crucial regulatory issues. In this episode, Riccardo Amati interviews Katie Harbath, Chief of Global Affairs Officer at Duco Expert and former Facebook Public Policy Director, about the impact of political mobile messaging on elections. They discuss the pros and cons, the evolution, the differences between countries, the regulation, the role of AI and the ethics. They also touch on innovations such as influencer engagement and podcasts.