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Consumers buy brands, not products. What does that mean? Products are functional. When we go out for a product or a service, we’re looking to fulfill some type of want or need. Products get us to the shelf. Brands are what people actually connect with. Brands are set up to have specific values, to have a personality. They have a purpose, they have a mission, they have values, and they have both a functional and an emotional promise. Join us with our STANDOUT guest Gina Epps as we discuss her rise in the CBD industry. She will share with us her journey from being rejected to standing out in the Hemp industry.
In this episode, you will learn:
Learn more about our STANDOUT guest Gina Epps: I spent 15 years teaching high school health and P.E. outside Chicago before becoming an entrepreneur in the health space.
Navigating a career change can be daunting and exhilarating at the same time. It may seem especially scary if you’re going through a career reinvention at the age of 40, 50, or beyond. The good news is that it can be done. Join our STANDOUT guest Valerie Mekki as she tells us how she redefined herself amid the pandemic and started a completely new career after the age of 40.
In this episode, you will learn:
Learn more about our STANDOUT guest Valerie Mekki: I am a Content Wizard’s Backup Support, transforming their social media activities into helpful and informative articles optimized for search engines. I help motivated and creative Content Creators with:
Provide ambitious women the tools to develop their influence online & offline - with confidence. We all have insecurities - at some point, and that's normal. Our STANDOUT guest - Ahmad Imam is one of the greatest leaders on Linkedin, during our conversation, he is going to share his experience and provided tips on how to build real influence and visibility on Linkedin
In this episode, you will learn:
Learn more about our STANDOUT guest Ahmad Imam: After spending countless hours building a strong personal brand, and high-value quality content on LinkedIn… I’ve been able to amass over 1 million followers and my visibility has given me real-world opportunities I could have never imagined! As a presenter at Success Resources, I now host events for those same mentors that shaped me into the person I am today. From listening to Tony Robbins’ CDs as an insecure kid to now collaborating with the man himself. Being appointed Ambassador to The Royal Office UAE has made me realize that with belief, ANYTHING is possible. And being awarded ‘International Influencer Of The Year’ has reinforced my mission. I now focus on shining a spotlight on you. 💎 My elite personal branding agency ‘The Executive Brand’ helps C-suite executives, sophisticated entrepreneurs, and eminent individuals amplify their personal brand, content, and visibility on LinkedIn so they can become recognized global leaders and the go-to authority in their field. Visit theexecutivebrand.com to learn more.
You have been posting on Linkedin, but it has not gotten the engagement you were expecting... It’s time to take a hard look at your content. How is it "really" performing? Join our STANDOUT guest Jenny Tillgren, in this episode, she is going to share her best tips to help you maximize the time you spend on LinkedIn.
In this episode, you will learn:
Learn more about our STANDOUT guest Jenny Tillgren: As a forward-thinking Executive Coach and Leadership Development Manager, dedicated to preparing the next generation of leaders for the rapidly changing business landscape of the future, where automation and artificial intelligence are expected to transform many job roles. I have a successful track record of working with senior leadership teams and influencing board-level stakeholders to drive cultural change in early-stage start-ups and large organizations. My expertise includes designing and implementing strategic initiatives such as leadership development and managing external providers and improving the employee value proposition through innovative approaches.
The only way to build your reputation from scratch is to make your brand as visible as possible. Here we're not talking about the fancy design but more about developing a Unique (& Memorable) identity. Our STANDOUT guest - Charlene Brown is a brand specialist and full stack developer who helps women (especially Black women) transform their brands online by providing them with custom, strategized websites.
In this episode, you will learn:
Learn more about our STANDOUT guest Charlene Brown: she is a website architect transforming DIY struggle sites into Digital Marketing Powerhouses for consultants, coaches, & speakers with purpose-driven website strategies. She helps remove the confusion of technology, web development, and web design and she has a passion for assisting her clients with elevating their businesses into high-performing, focused, and visible brands. She helps those who hire her launch strategically designed & profitable websites.
When you know "enough is enough". With low self-esteem and lack of recognition, it is at his lowest point that Ahmed Khaled decided to take back control of his life. This is when he started to post on Linkedin and went from 0 to building a community of 50K+ people within one year. Join our STANDOUT guest- Ahmed Khaled as we talk about how he went from "Unknown to Renowned."
In this episode, you will learn:
Learn more about our STANDOUT guest Ahmed Khaled: today I am a podcaster for 2 podcasts on iTunes (Unleash with Ahmed Khaled and Global S&OP Community).
Live streaming spells O.P.P.O.R.T.U.N.I.T.Y. for entrepreneurs, leaders, and changemakers wanting to increase their profile and credibility in the global marketplace. But not just any live streaming. Why thought leaders and entrepreneurs should get into live streaming? Our STANDOUT guest - Rollis Fontenot is going to share with us some tips to overcome barriers to getting started, his favorite tools, and what to do before and after you go live, for optimal engagement.
In this episode, you will learn:
Learn more about our STANDOUT guest Rollis Fontenot: he is a national speaker, live stream host, author, Forbes Business Council Member, and founder of HR Maximizer Inc, the only subscription-based talent acquisition service of its kind in the US that helps healthcare organizations attract qualified applicants on the hardest-to-fill jobs primarily using a proprietary combination of video creation, technology, and a collaborative team approach. He has appeared in Forbes Magazine, ASHHRA’s Pulse, Locum’s Life, and other publications. His firm has produced dozens of live shows and hundreds of videos with over 3 million views that have led to thousands of qualified applicants including clinical and provider roles.
He walked away from a senior executive position to start his business. Within a couple of months, he "rebranded" himself and is now known as "That Audit Guy". He is on a mission to help people ask better questions so they get better answers and are equipped to make more informed decisions. Our STANDOUT guest - Robert Berry - shares with us the ups and downs of starting from scratch and the process of rebranding himself.
In this episode, you will learn,
Learn more about our STANDOUT guest Robert Berry: also known as "That Audit Guy", he helps auditors communicate better through questions. He spent the bulk of his career as an auditor where his primary job was to ask questions and evaluate processes. He has helped companies save millions by simply asking critical questions. After a while, he realized that this superpower was not only good for auditing, but for business professionals and personal endeavors.
Overhauling your Personal Brand—especially online—can take a lot of work. While you may be questioning yourself, a personal rebrand is just what you need to kickstart that career change. Our STANDOUT guest - Leanne Calderwood - didn't have the choice but to shift her career and reinvent herself in the middle of the pandemic. During our conversation, she's going to share with us how she reinvented her personal brand which helped her to kickstart her new career.
In this episode, you will learn:
Learn more about our STANDOUT guest Leanne Calderwood: I’m here to simplify the world of personal branding and LinkedIn so you can create a compelling brand and start attracting leads and opportunities. Cold-calling was never my forte. In fact, I cried during sales training when we had to do the cold-call role plays. Over the years I stopped crying, but the anxiety of making those calls remained. There just had to be another way to grow my business!
STOP BEING “SORRY” and start building your credibility at work.
*** STANDOUT From The Crowd ***
📍The Program: Have you always wanted to become a recognized industry leader? Tired of being a best-kept secret? Join the STANDOUT Program: https://bit.ly/3e8Xfc1
📍The Book: Get your copy here: https://amzn.to/3n5SLb3
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Where to follow and listen to Darine:
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Darine BenAmara is a global speaker, consultant and author who provides training programs and speeches to help high-achievers become the leaders they were meant to be. During the past ten years, she has helped tens of thousands of professionals and entrepreneurs build influence and increase their impact by building their skills in personal branding, effective communication and relationship building.
From the publisher's feed
Each episode blends thoughtful insight, emotional wellbeing, and modern leadership guidance to help you understand who you’re becoming, and how to move through life transitions with grounded confidence.
Through intimate solo episodes and meaningful conversations, Darine explores the real shifts women experience as they evolve: changing ambition, new energy patterns, deeper self-awareness, burnout recovery, and the desire to lead and live with more alignment.
For women redefining success and stepping into their next era: this is your space.