The IAB UK Podcast

Inside Reddit: a conversation with Jen Wong


Listen Later

In this special episode, we sit down with Jen Wong, Global COO (Reddit), to explore the remarkable transformation of one of the internet’s most influential platforms.


Over the past eight years, Jen has played a pivotal role in shaping Reddit’s evolution, from a community-led forum network into a scaled global platform with a rapidly growing advertising business and a renewed focus on brand safety, measurement, and partnerships.


In a wide-ranging conversation, we discuss how Reddit has balanced growth with authenticity, the challenge of monetising community-driven spaces, and what makes Reddit fundamentally different from other social platforms. Jen also shares insights into Reddit’s approach to advertisers, the rise of interest based communities, and how the platform is positioning itself for the next era of the internet.


From culture and community to commerce and creativity, this episode offers a rare behind-the-scenes look at how Reddit has redefined its place in the digital ecosystem, and what comes next for the internet’s self-proclaimed “front page.”

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

The IAB UK PodcastBy IAB UK


More shows like The IAB UK Podcast

View all
Lost In Translation by Bauer Media

Lost In Translation

35 Listeners