In this week’s episode of Senedd Sources, Ollie Cole, Jo Kiernan and Craig Lawton sit down with Cai Parry-Jones, Reform UK spokesperson in Wales and Vice Chair of the Anglesey, Bangor & Aberconwy branch.

With Reform UK rapidly increasing its vote share and shaking up Welsh politics — including a huge showing in the Caerphilly by-election — this conversation cuts through the noise and looks at what the party actually stands for going into the 2026 Senedd election.

We ask:

•⁠ ⁠Does Reform UK have a clear Welsh identity, or is it a British nationalist project?

•⁠ ⁠What really drove their surge in Caerphilly?

•⁠ ⁠When will we see a Welsh leader — and who is making the decision?

•⁠ ⁠How are candidates being selected?

•⁠ ⁠How seriously does the party take political abuse and safety concerns?

•⁠ ⁠Will Nigel Farage be an asset or distraction in Wales?

•⁠ ⁠What policies can we expect — including the 20mph limit reversal?

•⁠ ⁠How will Reform UK address Welsh language decline and devolved public services?

Cai gives rare insight into:

✔ internal policy development

✔ candidate vetting

✔ tensions between UK-wide messaging and Welsh-specific issues

✔ the weight given to social media activism

✔ Reform UK's claims of facing a uniquely intense level of abuse

This episode also dives into:

– the future of political campaigning in Wales

– whether Reform UK can maintain momentum without a clear leader

– how the new Senedd electoral system could reshape party fortunes

– the party’s ambition to present the most “pro-business” manifesto since devolution

Whether you support Reform UK, oppose them, or simply want to understand their growing influence, this is a must-listen episode for understanding the next six months in Welsh politics.

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