In this week’s episode of Senedd Sources, Ollie Cole, Jo Kiernan and Craig Lawton sit down with Cai Parry-Jones, Reform UK spokesperson in Wales and Vice Chair of the Anglesey, Bangor & Aberconwy branch.
With Reform UK rapidly increasing its vote share and shaking up Welsh politics — including a huge showing in the Caerphilly by-election — this conversation cuts through the noise and looks at what the party actually stands for going into the 2026 Senedd election.
We ask:
• Does Reform UK have a clear Welsh identity, or is it a British nationalist project?
• What really drove their surge in Caerphilly?
• When will we see a Welsh leader — and who is making the decision?
• How are candidates being selected?
• How seriously does the party take political abuse and safety concerns?
• Will Nigel Farage be an asset or distraction in Wales?
• What policies can we expect — including the 20mph limit reversal?
• How will Reform UK address Welsh language decline and devolved public services?
Cai gives rare insight into:
✔ internal policy development
✔ candidate vetting
✔ tensions between UK-wide messaging and Welsh-specific issues
✔ the weight given to social media activism
✔ Reform UK's claims of facing a uniquely intense level of abuse
This episode also dives into:
– the future of political campaigning in Wales
– whether Reform UK can maintain momentum without a clear leader
– how the new Senedd electoral system could reshape party fortunes
– the party’s ambition to present the most “pro-business” manifesto since devolution
Whether you support Reform UK, oppose them, or simply want to understand their growing influence, this is a must-listen episode for understanding the next six months in Welsh politics.
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