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Explore the strategic depths of ecommerce and subscription models with Mihaela Mateescu, Head of Performance Marketing at Smol. In this episode of Customers Who Click, Mihaela shares valuable insights on driving customer retention and long-term value through innovative marketing and product strategies. Learn about the significance of customer engagement post-purchase and how Smol leverages data and customer feedback to optimize their offerings. Whether you're looking to enhance your marketing strategies or interested in the dynamics of subscription services, this episode provides actionable insights and proven tactics for nurturing customer relationships and boosting retention.