Inside Social Media: Small Business Social Media Strategies for Today’s Entrepreneur

In this episode of Inside Social Media, I introduce my brand new podcast called The Art of Paid Traffic! I’m so excited to be bringing you this new podcast as it’s something that’s been in the works for a while now. In this first episode you’re going to hear what The Art of Paid Traffic podcast […]

In this episode of the Inside Social Media podcast, I bring you part two of my two-part series on Facebook marketing. If you missed part one, episode 51 with Amy Porterfield, don’t miss it as it’s chalk full of tips and strategies you can start using right away.  You can check it out here. In this […]

In this episode of the Inside Social Media podcast, I welcome Facebook and social media marketer Amy Porterfield. For those one or two of you who don’t know Amy (everyone seems to know Amy!), she’s co-author of a Facebook For Dummies book, she’s affectionately known as the Facebook marketing queen (which embarrasses the heck out […]

In this episode of the Inside Social Media podcast, I welcome back Ford’s Global Head of Social Media, Scott Monty. And today we’re celebrating episode #50!  Cue the french horns! Someone recently asked me what my goal was when I first launched this podcast. I told him my goal was just to even see if […]

In this episode of the Inside Social Media podcast, I welcome Whole Foods Market Director of Social Media & Digital Marketing, Natanya Anderson.  I’ve had a lot of requests to have Whole Foods on the podcast and Natanya and I have been working on scheduling this interview for quite a while.  So, I’m psyched to […]

In this episode of the Inside Social Media podcast, I welcome the International Olympic Committee’s head of social media, Alex Huot.   I reached out to the IOC’s communications team right after the Winter Games wrapped up as I thought their work in Sochi would be a great case study for we small businesses to […]

In this Audio Blog episode, I share an interview I did with Lia Vakoutis, Head of Digital Strategy for adidas America. Lia shares a behind-the-scenes look at the brand’s social media strategy, giving specific campaign examples and strategies for finding where your customers hangout online so that you can engage with them in those places. Adidas […]

In this episode of the Inside Social Media podcast, I talk with Chris Ducker. Chris is an entrepreneur, author, speaker, podcaster and one of the foremost experts on outsourcing. I’ve been friends with Chris for a bit over a year now and I asked him to come on the show because the topic of outsourcing […]

This article was originally written for SocialMediaExaminer.com. Do you need a strategy to reach your ideal prospects with social media? Are you overwhelmed by all the social media options? If so, you’re not alone. Social media overwhelm is one of the biggest challenges businesses face. In this article, I’m going to show you three social […]

In this episode of the Inside Social Media podcast, I talk with the heads of social media for the Virgin brand — Hannah Mahony and Greg Rose. Greg is the head of content for Virgin and Hannah is the Social and Content Executive. And, just to clarify, this is the Virgin Management group which is […]