Darcey Lingley has spent 10 years building Formula E's premium hospitality experience, the Emotion Club, an open-plan space designed to get thought leaders, celebrities, teams and partners actually talking to each other rather than sitting behind closed doors. In this episode, Darcey walks us through what goes into curating that experience end-to-end: from a culinary island with a local sushi partner, to brand ambassadors who know every VIP by name, to a soon-to-launch e-commerce platform for guest bookings and even facial-recognition entry as a wish-list item for the future. It's a look at how Formula E turns hospitality into an extension of its brand, and of the cities it races in, one detail at a time. Episode recorded in February 2025.