Marc-Alexander Christ, co-founder and Head of Payments at SumUp, pulls back the curtain on how a five-founder startup launched simultaneously in Dublin, Berlin, and Bulgaria in 2012 and grew into one of Europe's most formidable fintech companies — serving 4 million merchants across 36 countries at an approximately €8 billion valuation. From the early mistake of hiring 100 salespeople before achieving product-market fit, to the iron discipline of a 12-month payback period that governs every growth decision, to a planned proprietary stablecoin — Marc delivers a rare, unfiltered account of what it actually takes to build payments infrastructure at global scale for small merchants who were almost entirely underserved before SumUp existed.

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