With 83% of shoppers now willing to let algorithms help them select presents, and nearly three-quarters trusting AI as much as a friend, retailers face both new challenges and unprecedented opportunities. We’ll unpack what this means for marketers navigating tighter budgets, shorter shopping windows, and evolving definitions of “value.”

From building emotional connections in an automated world to creating standout experiences that matter, this session will offer timely insights into how brands can stay relevant, human, and ahead of the curve this holiday season.

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