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Inside the B2B Apparel Business: Merchandising Brands at Scale Ft. Shivam Batra
What does it take to build a successful B2B apparel brand and merchandise for some of the biggest brands at scale?
In this episode of eCommerce Talk with WebBee, Shivam Batra, Founder of Steering Wear, joins AJ, Founder of WebBee Global, to share his journey of building a clothing brand in the B2B space.
Shivam talks about how Steering Wear helps brands turn their identity into high-quality merchandise, the challenges of operating in B2B apparel, managing scale, client expectations, pricing, production, and what it truly takes to grow in a competitive market.🎯 What you’ll learn in this episode:
- How the B2B apparel and brand merchandise business works
- Key challenges in building and scaling a B2B clothing brand
- Turning brand identity into sellable merchandise
- Client acquisition, pricing, and operational insights
- Lessons for founders building in niche or service-led businesses.
Whether you’re an entrepreneur, brand owner, or someone exploring B2B commerce, this episode offers practical insights straight from the founder’s journey.Learn more about Steeringwear: https://www.steeringwear.com/?utm_source=webbee-podcast&utm_medium=podcast-description
đź”— Follow Shivam on LinkedIn: https://www.linkedin.com/in/shivam-batraa/?utm_source=webbee-podcast&utm_medium=podcast-description
About WebBee Global: WebBee is your all-in-one SaaS integration hub. We help eCommerce brands scale by connecting sales channels like Shopify, Amazon, and TikTok Shop with fulfillment powerhouses like Amazon MCF and ERPs like NetSuite.
👉 Learn more at: https://www.webbeeglobal.com?utm_source=podcast-with-Shivam-Batra&utm_medium=podcast-description
🎙️ Tune in to understand how brands are merchandised at scale.
⚠️ Disclaimer:WebBee is not promoting or recommending any product or brand featured in this podcast. This is an organic conversation, and all views, experiences, and information shared by the brand owner are solely based on their personal journey and opinions.
#EcommerceTalk #B2BBusiness #ApparelIndustry #FounderStory #BrandMerchandise #StartupJourney #WebBee
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By WebBeeWhat does it take to build a successful B2B apparel brand and merchandise for some of the biggest brands at scale?
In this episode of eCommerce Talk with WebBee, Shivam Batra, Founder of Steering Wear, joins AJ, Founder of WebBee Global, to share his journey of building a clothing brand in the B2B space.
Shivam talks about how Steering Wear helps brands turn their identity into high-quality merchandise, the challenges of operating in B2B apparel, managing scale, client expectations, pricing, production, and what it truly takes to grow in a competitive market.🎯 What you’ll learn in this episode:
- How the B2B apparel and brand merchandise business works
- Key challenges in building and scaling a B2B clothing brand
- Turning brand identity into sellable merchandise
- Client acquisition, pricing, and operational insights
- Lessons for founders building in niche or service-led businesses.
Whether you’re an entrepreneur, brand owner, or someone exploring B2B commerce, this episode offers practical insights straight from the founder’s journey.Learn more about Steeringwear: https://www.steeringwear.com/?utm_source=webbee-podcast&utm_medium=podcast-description
đź”— Follow Shivam on LinkedIn: https://www.linkedin.com/in/shivam-batraa/?utm_source=webbee-podcast&utm_medium=podcast-description
About WebBee Global: WebBee is your all-in-one SaaS integration hub. We help eCommerce brands scale by connecting sales channels like Shopify, Amazon, and TikTok Shop with fulfillment powerhouses like Amazon MCF and ERPs like NetSuite.
👉 Learn more at: https://www.webbeeglobal.com?utm_source=podcast-with-Shivam-Batra&utm_medium=podcast-description
🎙️ Tune in to understand how brands are merchandised at scale.
⚠️ Disclaimer:WebBee is not promoting or recommending any product or brand featured in this podcast. This is an organic conversation, and all views, experiences, and information shared by the brand owner are solely based on their personal journey and opinions.
#EcommerceTalk #B2BBusiness #ApparelIndustry #FounderStory #BrandMerchandise #StartupJourney #WebBee