Companies are worried about customer satisfaction with the product they've purchased, but what about the process?  Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy.

Companies are worried about customer satisfaction with the product they've purchased, but what about the process? Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy.

Companies are worried about customer satisfaction with the product they've purchased, but what about the process?&nbsp;&nbsp;Are customers satisfied with the process? If a company can understand the differences in buyers and how they like to buy that company can sell the way they want to buy.

Inside the Buyer's Mind

The award-winning Business Review is a radio series airing since 2005 on the Central Texas NPR station, KWBU-FM 103.3, and available to national public radio stations. Business people will hear valuable nuggets of information straight from the experts who are researching and writing about a wide range of relevant topics. Each week Business Review offers the latest in business trends and research - both nationally and globally. Each program runs two minutes in length.

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Inside the Buyer's Mind

Inside the Buyer's Mind

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