In this episode, join David Wurth as he sits down with Lucas Keller, the visionary founder and president of Milk and Honey, a global talent management powerhouse that has reshaped both the music and sports industries. From humble beginnings in Wisconsin’s punk scene to building a music division whose clients have contributed to over a billion album sales and dozens of Grammy nominations annually, Lucas reveals the strategic moves that propelled Milk and Honey’s songwriters and producers to craft chart-topping hits for Dua Lipa, BTS, Post Malone, and beyond. Discover how Lucas parlayed his success in music publishing—brokered hundreds of millions in catalog sales at peak market multiples—into a groundbreaking sports agency representing NFL stars like Travis Kelce and Cortland Sutton. Lucas shares his playbook for scaling internationally, launching offices in New York, Nashville, London, and Dallas, and diversifying genre portfolios while maintaining high-touch service. Whether you’re an aspiring entrepreneur, music industry insider, or sports agent, Lucas’s resume-driven story—built on relentless hustle, strategic vision, and innovative asset-building—offers actionable lessons on building a resilient, asset-backed service empire. Tune in to learn how to turn creative passion into a multi-million-dollar platform that stands at the intersection of entertainment, advocacy, and investment.