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Inside The Ecosystem with IDC: Part 2
In this episode, Paul Edwards expands more on the Palo Alto Networks ecosystem and how partners are taking advantage of the accelerated business opportunities that lead to growth across the spectrum of their services and software inside of Palo Alto Network deals. As Paul describes it, the reason why partnerships are so effective in terms of revenue and the customer value lifecycle is the fact that its a win-win situations for everyone. Partners develop/sell products and solutions to others and then receive the proper training on them so customer's can understand what they're investing in and how valuable it is for years to come. The technical products and solutions exchanged with partners aren't built for profit, but built to make a difference.
About the Guest
Paul Edwards is the Director of Software Channels & Ecosystems at IDC, where he focuses solely on providing research-based partner strategy advice to top software and cloud suppliers. Mr. Edwards' job entails a lot of research on vendor and partner dynamics and how they affect go-to-market strategy with partners. Analyzing business models and practices in the development, execution, and management of effective partner strategies across the ecosystem is part of this.
About Palo Alto Networks
A global cybersecurity company, Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across cloud, network, and mobile devices. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. With the release of enhancements to our award-winning NextWave partner program, we are investing in, growing with, and optimizing for the partner of tomorrow. There has never been a better time to be a Palo Alto Networks NextWave partner! Visit the Partner Portal and get the inside scoop.
About the Host
Maria Dalasio (she/hers)
Previously Global Partner Experience Content Manager now Channel Program Manager, Unit 42 at Palo Alto Networks, Maria works to amplify key channel initiatives by leading new channel media strategies, managing all partner-affiliated social media platforms, and building field success stories showcasing partner wins. She previously held roles in sales and marketing and graduated with a BBA from the College of Business Administration at Loyola Marymount University in 2014.
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By Palo Alto Networks - Partner ExperienceIn this episode, Paul Edwards expands more on the Palo Alto Networks ecosystem and how partners are taking advantage of the accelerated business opportunities that lead to growth across the spectrum of their services and software inside of Palo Alto Network deals. As Paul describes it, the reason why partnerships are so effective in terms of revenue and the customer value lifecycle is the fact that its a win-win situations for everyone. Partners develop/sell products and solutions to others and then receive the proper training on them so customer's can understand what they're investing in and how valuable it is for years to come. The technical products and solutions exchanged with partners aren't built for profit, but built to make a difference.
About the Guest
Paul Edwards is the Director of Software Channels & Ecosystems at IDC, where he focuses solely on providing research-based partner strategy advice to top software and cloud suppliers. Mr. Edwards' job entails a lot of research on vendor and partner dynamics and how they affect go-to-market strategy with partners. Analyzing business models and practices in the development, execution, and management of effective partner strategies across the ecosystem is part of this.
About Palo Alto Networks
A global cybersecurity company, Palo Alto Networks enables your team to prevent successful cyberattacks with an automated approach that delivers consistent security across cloud, network, and mobile devices. Our mission is to be the cybersecurity partner of choice, protecting our digital way of life. We help address the world's greatest security challenges with continuous innovation that seizes the latest breakthroughs in artificial intelligence, analytics, automation, and orchestration. With the release of enhancements to our award-winning NextWave partner program, we are investing in, growing with, and optimizing for the partner of tomorrow. There has never been a better time to be a Palo Alto Networks NextWave partner! Visit the Partner Portal and get the inside scoop.
About the Host
Maria Dalasio (she/hers)
Previously Global Partner Experience Content Manager now Channel Program Manager, Unit 42 at Palo Alto Networks, Maria works to amplify key channel initiatives by leading new channel media strategies, managing all partner-affiliated social media platforms, and building field success stories showcasing partner wins. She previously held roles in sales and marketing and graduated with a BBA from the College of Business Administration at Loyola Marymount University in 2014.