In the first episode of The Insiders Podcast, Emma Botfield, Managing Director UK & Ireland at RS Components, joins hosts Simon Hazeldine and Richard Lane to discuss her insights into the world of 'Mar-Sales' - her term for the marriage between Marketing and Sales - Emma likens the two to a competing pair of in-laws, who if managed correctly, can be a powerful force.
Emma also provides insight into...
- The changes in 'Mar-Sales' brought about by the pandemic
- Looking for long-term partnerships rather than short contract wins
- The importance of perceiving 'Mar-Sales' as a career and her intentions to ensure that the industry becomes a desirable destination for women and people from different ethnicities, cultures and backgrounds.