Jennifer Hall – Möbius PR (Möbius Artist MGMT)

To grab the interest of the media outlets that your publicist will be contacting – and their readers – have some great quotes ready. Is there a story behind the song? What lyrics are important to you and why? Why is the song special to you?

This is your chance to connect with a new audience beyond just having a great song. Take advantage of the opportunity to differentiate yourself and introduce yourself to new listeners.

Adam Bentley – Auteur Research

I overuse two words, Stockpile, and Consistency. Artists are often releasing music in a never-ending cycle these days. There is also an expectation for a steady flow of social media posts.

To do this in real-time is madness. Having a stockpile of music and social media content keeps the pressure off. It’s also a safety net to make sure you’re able to stay active even when you don’t feel creative.

Listeners have expectations too, but the last thing you want to do is make music that you’re not excited about. Or to be engaging with your audience in a way that feels disingenuous.

80% of your content should be built before you launch, and 20% in real-time. That way, you’ll be able to react in the moment but also not worry about disappearing for long stretches.

Everyone is going to have their own comfort level, but a stockpile of content makes being consistent a whole lot easier.