Partner advisory boards (PABs) or councils (PACs) are integral components of many vendor channel programs, serving as crucial platforms for direct and candid dialogue between vendor leadership, channel managers, and partners. These forums allow vendors to gain valuable insights into their current operations and gauge partner sentiment regarding future plans and aspirations. While most vendors acknowledge the significance of PABs in their partner programs, the effectiveness of these forums can vary. Inconsistent execution or a lack of actionable feedback can diminish their value. Successful PABs require careful planning, coordination, active listening, and, most importantly, a genuine commitment from vendors to foster an environment where partners feel encouraged to engage meaningfully. Ivanti, a provider of security and IT management software, exemplifies the impact of a well-executed PAB. Through its robust advisory board, Ivanti gathers crucial insights and direction directly from its partners. In this episode of Changing Channels, Michelle Hodges, Senior Vice President of Global Channels and Alliances, shares her expertise on what it takes to successfully produce and leverage partner advisory boards for mutual benefit.

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• PAB Management & Support Services: https://channelnomics.com/pab/

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About Michelle Hodges

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