Intergenerational travel, last-chance trips, and dealing with over-tourism: adventure travel is evolving, and U.S. destinations have a big opportunity. Shannon Stowell joins Mark to talk about a new adventure travel study, small town experiences and best practices.

Whether you’re promoting trails, small towns, or cultural immersion, this episode is packed with real-world guidance for travel marketers.

Shannon Stowell is CEO of the Adventure Travel Trade Association and a Founding Board Member of the Adventure Travel Conservation Fund.