Brand USA Talks Travel

Mark quizzes Michelle Denogean about Mindtrip’s proposition for consumers and businesses and how it differs from other products. She also delivers solid career advice for upward mobility in any company.

Michelle Denogean is Chief Marketing Officer at Mindtrip and author of GrowUp: Take Your Startup To The Next Level.

Seth Orozco & Nick Hall serve up highlights from an extensive research project that will get you up to speed on developments in destination marketing. Their organizations work with hundreds of global destinations to reach consumers who are ready to travel. This new report is 48 pages of valuable research that you can download for free at https://www.sojern.com/reports/state-of-destination-marketing. Nick Hall is Founder/CEO of the Digital Tourism Think Tank in the U.K. Seth Orozco is Sales Director at Sojern.

Learn how AIANTA connects the 574 tribes across the nation with partners like Leave No Trace and the National Tour Association, meeting the growing interest in Native Tourism while preserving mutual respect and authenticity, and how travelers can participate in Native American Heritage Month during November. Sherry Rupert is CEO of AIANTA, the organization that serves as a united voice for the $15.7B Native hospitality sector.

Our final panel from Travel Week dives deep into growing demand for hidden gems, illustrating how destinations can connect with travelers seeking unique, authentic travel along with more traditional landmarks and luxuries. You’ll also hear how Tourism Exchange USA and receptive tour operators can help.

Moderator: April Hutchinson, Editor of TTG Luxury. Panelists: Liz Bittner, CEO of Travel South USA; Nate Huff, President of Tourism Exchange USA; and Lena Ross, Director of Product Development at America 4 You.

Hear the perspectives of a diverse array of travel storytellers. This Travel Week panel explores how destinations can create more seamless and inclusive experiences for travelers from diverse backgrounds.

Moderator: Kav Dadfar, Founder of JRNY Travel Magazine. Panelists: Rashmi Narayan, Freelance Travel Journalist; Gerda van't Land, Accessible Tour Operator; and Ben Pechey, Author and Trans/Queer Advocate.

Discover why British travelers are seeking off-the-beaten-path destinations, how TikTok is transforming the way people book trips, and why sports tourism is booming. This panel session from Brand USA’s Travel Week 2024 provides a data-driven look into new consumer trends for 2025.

Panelists are Simon Calder, Travel Journalist and Broadcaster; Nicky Kelvin, Senior Director of Content at The Points Guy; and Angelique Miller, Vice President at Expedia Group Media Studio.

Moderated by Tania Bryer, anchor at CNBC International.

Janette Roush offers you an unflinching look at the urgency of learning and leading the way in this era of artificial intelligence, which is evolving at a rapid pace. Janette Roush is Brand USA's new Senior Vice President of Innovation and Chief AI Officer. Believe it or not, this is Janette’s first week on the job!

If you’re interested in the future of international travel to the United States, this episode is a must-listen.

Leaders from the U.S. Departments of Commerce, State, and Homeland Security discuss how their agencies are making travel to the USA safer and easier – and provide updates on the National Travel and Tourism Strategy, record-breaking visa issuance, enhancements to trusted traveler programs, collaboration with the private-sector, and more practical takeaways.

Panelists: Alex Lasry, Deputy Assistant Secretary for Travel and Tourism, National Travel and Tourism Office, U.S. Department of Commerce; Brooke Wehrenberg, Outreach & Inquiries Chief, Bureau of Consular Affairs, U.S. Department of State; and Brendan Blackmer, Branch Chief, Trusted Traveler Programs, U.S. Customs and Border Protection, U.S. Department of Homeland Security. Moderated by Brand USA's Director of Public Affairs, Peter Dodge.

British television presenter and disability advocate Sophie Morgan shares her inspiring journey with disability, accessibility, and inclusion. This very personal address clearly expresses the physical and attitudinal paradigm shift necessary for travel equality. Sophie challenges us all to take the buzzwords and turn them into reality.

Brand USA’s new CEO Fred Dixon sets the tone for Travel Week 2024 from London. In this episode, he begins to outline his bold vision for the future of Brand USA, the landscape of inbound tourism, and how the U.S. can maintain its competitive edge. Fred touches on market analytics including inbound visitation projections, the current competitive climate and upcoming market opportunities for U.S. destinations.