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Inside the revamped Intel Partner Alliance

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Andy Marsee, general manager for the Intel Partner Alliance

Late last year, Intel announced the latest revisions to its Intel Partner Alliance program, reducing the number of partner tiers and roles and aiming to make things a bit more simple. In this edition of the podcast, we’re joined by Andy Marsee, general manager for the Intel Partner Alliance, to talk about what’s going on in the chipmaker’s partner programs. 

We discuss:

  • the background of the unified Intel Partner Alliance program and the feedback the company has received from partners over recent years;
  • the main goals of revamping the Partner Alliance;
  • simplifying the number of partner tiers and roles in the program and designing the transition;
  • the expanded role of distribution in the new partner program;
  • maximizing partner profitability under the new program;
  • how Intel has updated its Partner Showcase so more partners can run storefronts;
  • how the company is looking to improve the number of leads it delivers to partners;
  • changes to MDF in ease of use and both benefits and requirements;
  • new types of partners Intel is working with;
  • a shift to outcomes-based messaging and marketing at Intel;
  • the role of software development across the Intel channel community; and
  • where Marsee sees the next steps for Intel Partner Alliance.

    • All that and more in this edition of the ChannelBuzz.ca Podcast.

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