Have you ever wondered what truly drives the Rickens? This heartfelt episode pulls back the curtain on the family origins, values, and personal stories behind Ricken Financial. Gerry Ricken and Heidi Ricken Provost reflect on their family legacy, lessons from past generations, and the purpose that fuels their firm today. From burst pipes to childhood memories to the joy of serving clients like family, this episode blends warmth, humor, and inspiration while revealing the deeper meaning behind their work.

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