Defining Your Ideal Customer - "Who is your who? Meaning who is the customer that you want to bring into your facility, into your practice, and into whatever business it is that you have?" - Kyle Morris

I pull back the curtain on how business owners, especially those in the golf industry, can attract a steady stream of clients fast, in a way that almost feels unfair.

Drawing from my journey founding The Golf Room, I share hard-earned lessons about moving beyond unpredictable word-of-mouth marketing and developing a systematic approach to getting new customers.

You’ll hear why identifying your ideal customer is crucial, how to pinpoint and solve their real problems, and why over-delivering value is the fastest way to earn trust. Plus, I unpack the “engagement flywheel,” a simple but powerful process to make sure your business always has a pool of eager, engaged leads.

Whether you’re running a golf facility or just want to master customer acquisition in any niche, this episode is jam-packed with actionable insights you won’t want to miss!

Key Moments

00:00 Identifying Your Target Customer

03:19 Enticing the Right Customer

06:58 Optimize Content Delivery Methods

10:48 "Building an Engagement Flywheel"

Here are the top 3 takeaways you can implement TODAY for your business (straight from my own trial and error in growing The Golf Room):

• Identify Your Ideal Client & Their Pain - Get crystal clear on who you want to help, and what problem you’re uniquely equipped to solve. Don’t just cast a wide net—define your “John Smith” and focus your messaging there.
• Overdeliver on Value to Build Trust - When you offer a solution (like a lead magnet), solve the problem completely, not halfway. Your prospect is bombarded with offers. If you truly help them, you instantly stand out and lay the foundation for trust.
• Choose the Right Delivery Channel—And Keep it Simple - Meet your target audience where they are. LinkedIn for business pros, Instagram for a younger crowd—pick wisely and make your solutions easy to consume. Friction is the enemy of engagement.

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

Copyright 2025 Kyle Morris