Defining Your Ideal Customer - "Who is your who? Meaning who is the customer that you want to bring into your facility, into your practice, and into whatever business it is that you have?" - Kyle Morris
I pull back the curtain on how business owners, especially those in the golf industry, can attract a steady stream of clients fast, in a way that almost feels unfair.
Drawing from my journey founding The Golf Room, I share hard-earned lessons about moving beyond unpredictable word-of-mouth marketing and developing a systematic approach to getting new customers.
You’ll hear why identifying your ideal customer is crucial, how to pinpoint and solve their real problems, and why over-delivering value is the fastest way to earn trust. Plus, I unpack the “engagement flywheel,” a simple but powerful process to make sure your business always has a pool of eager, engaged leads.
Whether you’re running a golf facility or just want to master customer acquisition in any niche, this episode is jam-packed with actionable insights you won’t want to miss!
Key Moments
00:00 Identifying Your Target Customer
03:19 Enticing the Right Customer
06:58 Optimize Content Delivery Methods
10:48 "Building an Engagement Flywheel"
Here are the top 3 takeaways you can implement TODAY for your business (straight from my own trial and error in growing The Golf Room):
- Identify Your Ideal Client & Their Pain - Get crystal clear on who you want to help, and what problem you’re uniquely equipped to solve. Don’t just cast a wide net—define your “John Smith” and focus your messaging there.
- Overdeliver on Value to Build Trust - When you offer a solution (like a lead magnet), solve the problem completely, not halfway. Your prospect is bombarded with offers. If you truly help them, you instantly stand out and lay the foundation for trust.
- Choose the Right Delivery Channel—And Keep it Simple - Meet your target audience where they are. LinkedIn for business pros, Instagram for a younger crowd—pick wisely and make your solutions easy to consume. Friction is the enemy of engagement.
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hartzmann/paradise-island
License code: EGCL4LAT2URKBLYU
Copyright 2025 Kyle Morris