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Inside The Room: The Single Most Important Metric to Transform Your Business
Welcome back to another episode of "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris reveals the single most important metric that can completely transform your business: LTV to CAC. Whether you’re a seasoned entrepreneur or just starting out, understanding the relationship between the Lifetime Value (LTV) of your customers and your Customer Acquisition Cost (CAC) is the key to building a scalable, profitable business.
Kyle takes us behind the scenes of his journey growing The Golf Room from a humble $42,000 facility in the back of a CrossFit gym to a sprawling 12-bay, 17,000 square foot operation. He shares real-world examples and actionable strategies for acquiring new customers, extending their value, and making smarter marketing investments—no more relying on hope and word-of-mouth alone.
Later, Kyle brings in Carson Stone, a former business owner and the first instructor he ever hired, for an honest conversation about the growing pains and lessons learned from applying (and sometimes overlooking) this critical metric. Together, they break down how LTV to CAC shapes everything from community sponsorships to customer engagement, and why mastering this ratio sets the foundation for predictable, sustainable growth.
If you’re ready to rethink how you market, sell, and scale your business, this episode is packed with insights that could change the way you operate forever. Let’s get inside the room!
00:00 "Maximizing Business Growth through LTV/CAC"
05:08 "Customer Engagement Flywheel Strategy"
06:40 Maximizing Business Profitability Strategies
10:03 "Investment and Profit Calculations"
14:37 "Discovering the Power of Landing Pages"
17:06 Word-of-Mouth vs. Growth Strategies
19:45 Conversion and Sales Calculation
24:42 Optimizing LTV to CAC Strategy
26:47 "Maximizing Email Engagement Strategy"
28:57 "Invitation to Golf Business Workshop"
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hartzmann/paradise-island
License code: EGCL4LAT2URKBLYU
Copyright 2025 Kyle Morris
View all episodes
By Kyle MorrisWelcome back to another episode of "Inside The Room" on Stock Shot Secrets! In this episode, host Kyle Morris reveals the single most important metric that can completely transform your business: LTV to CAC. Whether you’re a seasoned entrepreneur or just starting out, understanding the relationship between the Lifetime Value (LTV) of your customers and your Customer Acquisition Cost (CAC) is the key to building a scalable, profitable business.
Kyle takes us behind the scenes of his journey growing The Golf Room from a humble $42,000 facility in the back of a CrossFit gym to a sprawling 12-bay, 17,000 square foot operation. He shares real-world examples and actionable strategies for acquiring new customers, extending their value, and making smarter marketing investments—no more relying on hope and word-of-mouth alone.
Later, Kyle brings in Carson Stone, a former business owner and the first instructor he ever hired, for an honest conversation about the growing pains and lessons learned from applying (and sometimes overlooking) this critical metric. Together, they break down how LTV to CAC shapes everything from community sponsorships to customer engagement, and why mastering this ratio sets the foundation for predictable, sustainable growth.
If you’re ready to rethink how you market, sell, and scale your business, this episode is packed with insights that could change the way you operate forever. Let’s get inside the room!
00:00 "Maximizing Business Growth through LTV/CAC"
05:08 "Customer Engagement Flywheel Strategy"
06:40 Maximizing Business Profitability Strategies
10:03 "Investment and Profit Calculations"
14:37 "Discovering the Power of Landing Pages"
17:06 Word-of-Mouth vs. Growth Strategies
19:45 Conversion and Sales Calculation
24:42 Optimizing LTV to CAC Strategy
26:47 "Maximizing Email Engagement Strategy"
28:57 "Invitation to Golf Business Workshop"
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hartzmann/paradise-island
License code: EGCL4LAT2URKBLYU
Copyright 2025 Kyle Morris