Welcome back to Inside the Room! In this episode, host Kyle Morris pulls back the curtain on the strategies that propelled The Golf Room from a single Trackman bay tucked into the back of a CrossFit gym to a thriving 12-bay, 17,000 square foot facility. Wrapping up his six-part series on what he calls the “engagement flywheel,” Kyle dives deep into one of the cornerstones of any successful business: the LTV to CAC ratio—or, in plain English, how the lifetime value of a customer compares to the cost of acquiring them.

Kyle shares personal stories from his entrepreneurial journey, from humble beginnings dropping flyers in high-end restaurant bathrooms, to navigating the challenges of marketing, customer experience, and membership growth. He explains why simply selling lesson packages isn’t enough, and how focusing on the customer’s long-term journey unlocks both business expansion and better player results.

Whether you’re running a golf facility or dreaming about starting your own business, this episode is packed with practical advice on building scalable systems, maximizing your marketing budget, and creating more impact—for clients and your bottom line. Tune in as Kyle offers both inspiration and actionable guidance for anyone ready to take their venture to the next level.

00:00 "Customer Acquisition Strategy Missteps"

04:46 "Forever Golf Investment Strategy"

08:14 "Maximize Business Success Quickly"

10:00 "Expanding Impact and Growth"

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hartzmann/paradise-island

License code: EGCL4LAT2URKBLYU

Copyright 2025 Kyle Morris