Whether it's breaking news, big stories, opinion or controversy, the appetite for AFL content from fans is insatiable. 

And it is a business in its own right, as media networks and their teams of journalists fight to break the big news and get the best stories. At the end of the day, the desired outcome is more clicks, bigger audiences and more advertising dollars. 

But the world of footy media can be tough to understand for fans on the outside looking in, consuming the content but not seeing what goes on behind the scenes to make it happen. To help us lift the lid, Seven Network's AFL reporter Mitch Cleary joins Tredders on The Big Deal.

Over more than a decade, Mitch has established himself as one of the most respected AFL journalists, winning the Clinton Grybas Rising Star Award at the 2014 Australian Football Media Awards, and also winning the 2019 Best Feature Writer Award at the AFMAs.

After working for the Geelong Advertiser, Crocmedia and the AFL's media arm, Mitch moved across to Seven in 2021 to spearhead the network’s footy news.

Mitch talks about:

• What a typical day and week looks like for a footy journo
• How he manages the AFL media cycle
• Key stakeholders and competition among media networks
• How a footy journo defines success
• Trust, relationships and 'doing the job'
• Dealing with criticism and pressure
• What he expects from AFL season 2023

Tune in and let us know your thoughts. Just reply or comment to our The Big Deal emails, or send a voice note to [email protected] to be included in the next Talkback With Tredders episode!

About The Big Deal

The Big Deal reveals the dollars, details and drama behind the business of sport, in Australia and around the world. 

Subscribe to the weekly podcast on your favourite podcast player, and join our community and get a weekly wrap of sports deals, breaking sports business news and much more at: www.thebigdeal.au

The team

Warren Tredrea is an AFL hall of famer, premiership captain, 4 x All-Australian and media commentator. Show creator Andrew Montesi is an injury prone marketer and former TV sports reporter, while producer Dion Hayman is a sun sensitive sports media veteran of 30+ years.

The Big Deal podcast is brought to you by Apiro Marketing and Apiro Media, and part of the DM Media network.

For business enquiries contact Antony: [email protected] 

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