The Conscious Check In

Inside the World’s Most Sustainable Travel Destinations | Rob Holmes, GLP Films


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How can storytelling and GSTC standards move sustainable hospitality from checkbox to culture?

Documentary filmmaker and GLP Films founder Rob Holmes joins host Amy Wald to explore how authentic storytelling, destination stewardship, and GSTC-aligned practices can accelerate the shift toward sustainable travel destinations worldwide.

From accessibility on the Oregon Coast to the groundbreaking Palau Pledge, Rob shares field-tested insights on how destinations and hotels can avoid greenwashing, champion conservation and biodiversity, and turn regenerative tourism into tangible guest experiences.

Expect practical guidance for hoteliers, DMOs, travel journalists, and conscious travelers alike—covering supply-chain shifts, slow travel, Indigenous tourism, and why a little spontaneity still creates the most meaningful trips.


Who this episode is for

Conscious travelers, hoteliers, DMOs, and travel journalists seeking practical, real-world strategies for sustainable hospitality and destination storytelling.


Timestamps / Episode Breakdown

00:29 – Why sustainable hospitality moved from side note to center stage

02:02 – Food and place: raw, in-the-moment travel experiences (Senegal, Tierra del Fuego)

06:03 – Rob’s path: wildlife conservation, MBA, media, and founding GLP Films

10:20 – The falcon perspective: looking ahead, landscapes, and conservation mindset

12:16 – From slideshows to docs: how storytelling shapes traveler behavior

18:17 – Career advice: find your niche, blend creativity with business, avoid polish for polish’s sake

21:51 – Inside GSTC: raising the bar, community, and post-COVID momentum

23:31 – Certifications vs. checkboxes: accountability, greenwashing, and systemic change

28:22 – Destination realities: small DMO teams, why private sector support matters

33:14 – Case study: Oregon Coast—accessibility, inclusivity, and stewardship storytelling

34:54 – The Palau Pledge: locally led design that shifts traveler mindset

38:04 – World Tourism Day wish: conservation and biodiversity as core KPIs

42:39 – Standout regions: Canada (indigenous tourism), Greenland, Cook Islands, Finger Lakes

46:50 – Traveler tips: slow travel, off-season, public transport, buy local

50:13 – For travel journalists: keep it simple, verify, celebrate leaders, call out greenwashing

53:52 – Hotels: the highest-leverage move—transform your supply chain

58:05 – Travel hack: embrace spontaneity to unlock authentic experiences

1:03:14 – Where to find Rob and GLP Films content


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GLP Films Website

GLP Films on YouTube


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About Greenluxe

1:1 with Amy


About the podcast

The core mission of The Conscious Check-in is to inspire travelers and hospitality and destination leaders to embrace sustainability, showing how conscious choices in travel and luxury hospitality can create meaningful experiences for guests while driving positive impact for people, planet, and business.

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The Conscious Check InBy Amy Wald