What sets you apart? What three things make you different? These were questions a friend asked me recently and I struggled to find the answer. I work hard and I'm willing to go the extra mile, but many people do that. What magical combination makes someone want to listen to my show or hire me over someone with a similar resume? It's important for us to do this. And what's more, it's important for us to lean into these things. It's not selfish. It's ownership. So what are you three things?